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Project Overview

Beaudega is a human-centered skincare brand for the work hard/play hard. Beaudega was created to be hardworking, using clinically effective skincare ingredients to combat the environmental stressors that impact the skin in the real world. Made Somewhere created the Beaudega brand, packaging, and social media, to help launch the brand into the market.

Project Commissioner

Beaudega

Project Creator

Made Somewhere

Team

Design:
Made Somewhere: Christian Andree & Elki Lemmetty

Videography/Photographer:
Product Photographer: Marissa Alden
Director/Photographer: Newman Sorensen
Retoucher: Karl Meers

Project Brief

Made Somewhere was engaged to create the Beaudega brand from the ground up and help launch it into the market. Our mission was clear: create a brand that was gender-neutral, filled with personality, yet also minimal.

The brand we created was fun-loving, inclusive, vibrant, and engaging. It encompassed vivid and eye-grabbing patterns that would stand out on external packaging, which was then balanced with simplistic and neutral products encased inside.

Made Somewhere also designed a social media campaign to launch Beaudega, including promotional material, reviews, subscriptions, market comparisons, and product information. This campaign extended the brand and built brand recognition and connection to a large-scale audience.

Project Innovation/Need

Made Somewhere wanted to create a brand that clearly stood out from its competitors and was eye-grabbing from the moment you saw it. Often, in the skincare industry, both feminine and masculine products are stereotyped and tend to follow the same trends and format. We wanted to break this stereotype and provide a gender-neutral brand that would reflect a human-centered product rather than a gender-specific product.

In regards to the design of Beaudega, the main point of difference was in the vibrant and fluid patterns on the packaging and extended collateral. These patterns provided huge visual contrast and engagement compared to other brands and reflected Beaudega’s unique personality. The patterns were flexible and adapted and transformed through varying products, demonstrating individuality and giving the brand a personal approach.

Design Challenge

Traditional skincare brands have largely focused on female audiences, creating formulations targeted to women’s skin concerns and crafting packaging that speaks to this audience (ostracising a large portion of society). In contrast, men’s grooming brands are hyper-masculine or youth-orientated, irrelevant to modern consumers. Beaudega challenges gender stereotypes with genderless products and packaging, focused on high-quality, evidenced-based formulations.

Effectiveness

Within weeks of launching, Beaudega was already promoted by Channel 7 News. Since its recent launch, others are jumping on board to rave about their results. “It made my skin feel super hydrated and nourished. The consistency is amazing, Beaudega has nailed the balance with this one! Great price point and sexy packaging,” said one five-star review.

Graphic Design - Three Dimensional

This award celebrates creative and innovative design in traditional or digital visual representation of ideas and messages used in packaging. Consideration given to: clarity of communication and the matching information style to audience; the approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements; the component parts of packaging graphics such as colour rationalisation, information layout, feel and tone of illustration and photography, and finishes, and how they are used in isolation and in relation to each other; and the relationship to the anatomy of the structural design.
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