Image Credit : Renu Gudlawar
Project Overview
Legal Super is the industry super fund for Australia’s legal community, managing more than $6 billion in retirement wealth for over 40,000 members including judges, barristers, solicitors, and legal support staff. In partnership with Luminary, the project delivered a new visual identity for the site following Legalsuper’s refreshed branding and an enhanced customer experience focused on accessible and engaging designs across page templates, navigation, and site functionality. Keeping to a tight budget, the new website was designed and launched in just 10 weeks and included the installation of a brand new Content Management System with a new code base and component library.
Project Commissioner
Project Creator
Team
Renu Gudlawar, Kelvin Lin, Thom Bransom, Anne-Marie Preston, Fab Ferrante, Ynze Nunnink, Liza Gerryn, Shayna Burns, Marya Bautista, Jess Djauhari, Liam Thomas, Drew Foster, Mario Lopez, Andrew Radburnd, Andrew Lismanto, Filya Mustikawati, Josh Smith, Wie Bagus, Andy Thompson, Anna Setiyani, Wahyu Anggara, Andrew Walsh - Brand Identity Consultant and Copywriter
Project Brief
One of the key objectives was to deliver a new website that would reflect the new brand direction of Legalsuper. In addition, the site was re-platformed onto a new CMS to provide a better foundation for scalability and ease of content administration.
Project Innovation/Need
The project's need was to rebrand existing components to support the delivery of a new look and feel for the site while keeping to a tight budget and timeline.
Design Challenge
The main design challenge was that the project had to be executed within a tight budget and timeframe. In order to meet this challenge, Luminary focused on redesigning existing components as much as possible, rather than building all components from scratch. Where it was necessary to build new components, Luminary aimed to create components that would be flexible enough to cater to different types of content.
Another way that Luminary managed to streamline the efficiency of the design process was through the use of Design Tokens, ensuring a consistent design language across the project’s suite of digital assets. Design Tokens are a collection of predefined values for elements like colors, typography, spacing, and other design variables. These Tokens are used throughout the design process to maintain a cohesive design language.
User Experience
The new website features more clarity around the information architecture, making it easier for site visitors to find the information they’re looking for. In addition, a more considered use of the legal super color palette has made the website a better user experience from an accessibility perspective.
From a content administrator standpoint, the website is much easier to update, featuring much more flexible content components.
Digital - Corporate
This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites. Consideration given to clarity of communication and the matching information style to audience.
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