Project Overview
The artistic packaging follows the classic style of its series, employs advanced techniques, and adheres to environmental principles, striking a perfect balance between a strong visual impact and modern aesthetic preferences in terms of multiple dimensions.
Project Commissioner
CHINA TOBACCO HEBEI INDUSTRIAL CO., LTD.
Project Creator
ZHEJIANG YIXING PACKAGING TECHNOLOGY CO., LTD.
Team
Wenning Feng, Xiaofan Zhao, Qiongman Wu, Zengqiang Chu of CHINA TOBACCO HEBEI INDUSTRIAL CO., LTD.
ZHEJIANG YIXING PACKAGING TECHNOLOGY CO., LTD.
Project Brief
The packaging ingeniously integrates classic elements with advanced techniques. It continues the signature dark green-lotus pink-dark green colour scheme, highlighting clear visual hierarchy and the beauty of balance typical in Eastern aesthetics. Meanwhile, the application of micro-nano embossed foil stamping technology, embossed photolithography technology, and UV embossing transfer technology ensures a minimalist aesthetic with a layered sense and a 3D effect.
Project Innovation/Need
The upper and lower sections mainly utilize the classic “soft green” to exude understated elegance, which is also reminiscent of an ancient Chinese poem that mentioned a soft green lake with a calm surface, embodying deep cultural significance. Moreover, the middle section is particularly striking: screen printing technology realizes a satin finish, while photolithography technology creates the pink lotus pattern of traditional Chinese realistic painting style to vividly show the lotus’s beauty and grace. Such a design gives a sense of dynamism, profoundly interpreting the idea of “motion within stillness” in Eastern art.
The labels on the upper section adopt micro-nano embossed foil stamping technology, which not only greatly improves the texture but also gives a strong visual impact. The ring of patterns at the top and the two waistlines use embossed photolithography technology to achieve a unique touch and a fine lustre.
Design Challenge
The challenge was making innovation while maintaining the classic style to embody cultural significance and satisfy modern consumers’ aesthetic preferences. To address that, the packaging, while continuing the signature dark green-lotus pink-dark green color scheme, meticulously depicts the pink lotus pattern on the middle section and employs novel techniques. It introduces advanced techniques, including micro-nano embossed foil stamping technology, embossed photolithography technology, and UV embossing transfer technology, enhancing overall visual appeal to suggest the premium quality and upscale position of the product.
Effectiveness
- The labels on the upper section adopt micro-nano embossed foil stamping technology, contributing to energy saving and emission reduction.
- The overall packaging utilizes UV embossing transfer technology to integrate multiple photolithography processes. This reduces the use of traditional screen printing and spot foil stamping to minimize energy consumption, while also ensuring a minimalist aesthetic with a layered sense and a 3D effect, making the packaging an artwork that perfectly blends high technology and environmental sustainability.
Graphic Design - Three Dimensional
This award celebrates creative and innovative design in traditional or digital visual representation of ideas and messages used in packaging. Consideration given to: clarity of communication and the matching information style to audience; the approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements; the component parts of packaging graphics such as colour rationalisation, information layout, feel and tone of illustration and photography, and finishes, and how they are used in isolation and in relation to each other; and the relationship to the anatomy of the structural design.
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