Image Credit : Photo by : TRANSSION Holdings Co., Ltd.
Project Overview
T-Lax is a non-standard commercial complex located in the T33 Full-Time Center office building in Shenzhen. Leveraging commercial consumption as its core and integrating art and culture, it creates a relaxed social space for young, dynamic urbanites seeking new quality experiences, offering a novel and self-indulgent consumption experience.
Project Commissioner
Visionary Creative Cultural Co.,Ltd
Project Creator
Team
Design Director: JUMBO
Designers: Jennie, Peng Sili, Li Xiang
Strategy: NANA
Project Brief
"Sense of Relaxation" serves as both the communication tone of T33 Full-Time Center Business Space - T-Lax Space Wayfinding System and the core of its visual identity. The wayfinding system adopts graffiti as its design language, blending the vitality, individuality, and artistic flair of street art into signage elements and spatial layouts, while emphasizing the symbiotic relationship between signage and architecture.
Project Innovation/Need
For planar signage, engraved stickers mimic the raw texture of graffiti, seamlessly integrating with the architectural surfaces to enhance vibrancy and playfulness. In 3D signage, wire mesh panels form a flexible "canvas" in space, where information is dynamically arranged as graphic elements, achieving dual functionality and artistic expression. By abandoning traditional signage formats, information carriers evolve into evolving art installations, embodying T-Lax's ethos of relaxation, openness, and fluidity.
Design Challenge
For planar signage, engraved stickers mimic the raw texture of graffiti, seamlessly integrating with the architectural surfaces to enhance vibrancy and playfulness. In 3D signage, wire mesh panels form a flexible "canvas" in space, where information is dynamically arranged as graphic elements, achieving dual functionality and artistic expression. By abandoning traditional signage formats, information carriers evolve into evolving art installations, embodying T-Lax's ethos of relaxation, openness, and fluidity.
Sustainability
Sustainability is integrated throughout the wayfinding system's design, aligning with ESG principles. Modular components and detachable structures minimise material waste during updates and extend system longevity. In 3D signage, each panel functions as an independent unit, enabling rapid store-specific updates via tool-free screw replacements. Removable adhesives and cable ties ensure eco-friendly installation across standard signage and graphics.
Wayfinding
This award celebrates creative and innovative design in the ways people orient themselves in physical space, and navigate from place to place. Consideration given to signage and other graphic communication, clues in the building's spatial grammar, logical space planning, audible communication, tactile elements and provision for special-needs users.
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