Project Overview

The packaging for the folate supplement draws inspiration from the mojito, which usually presents a fresh style and creates a relaxing vibe, striking a perfect balance between functionality and aesthetics.

The folate is formulated as an instant-dissolving powder in single-serving sachets for convenience. The packaging takes ‘gradient lips’ and ‘water ripples’ as the core elements to intuitively convey the product’s features of ‘rapid absorption and low irritation’.
A lime-and-mint colour scheme suggests the natural formula of the product, contributing to a fresh, safe, and pleasant brand image.

Organisation

Perdays Health Functional Food (AU) Pty. Ltd.

Team

Jiating Zhou

Project Brief

Breaking away from traditional packaging designs for prenatal supplements, the packaging, inspired by the mojito, adopts low-saturation lime green as the main colour, accented with mint blue, achieving a fresh style to highlight the purely natural and gentle product.

Meanwhile, it employs two core elements—‘lips’ and ‘ripples’: the former suggests that the product can be rapidly absorbed by human oral mucosa, with a multi-colour gradient presenting a high-tech aesthetic and a strong artistic quality; the latter emphasises the product characterised by instant dissolving and high efficiency. Moreover, lime slice illustrations further echo natural ingredients. The packaging intuitively conveys information to reduce cognitive load and distances itself from traditional designs that easily evoke associations with medication.

Project Innovation/Need

- The product is formulated as an instant-dissolving powder in single-serving sachets, rather than traditional swallowable tablets, ensuring excellent sealing performance and convenience of use—making it ideal for various scenarios like commuting, travel, and home living.

- The packaging takes ‘gradient lips’ and ‘water ripples’ as core elements to emphasize oral mucosal absorption, transforming abstract technology into tangible visual graphics. This not only highlights the product’s advantage, but also visually demystifies its mechanism of action.

Design Challenge

Packaging design for supplements needs to balance medical credibility and life aesthetics, conveying scientific rigour while avoiding associations with medication.

Rejecting stereotypical blue-and-white palettes and medical icons, the packaging utilises the mojito-inspired refreshing colour scheme to create a relaxing atmosphere, encouraging ‘light wellness’ that emphasises daily care over treatment. At the same time, it translates technical features (oral absorption, instant dissolving, etc.) into artistic graphics (gradient lips, water ripples, etc.). This ‘design-as-instruction’ approach reduces cognitive load and seamlessly blends scientific principles with aesthetic pleasure.

Effectiveness

The packaging provides an innovative paradigm for the prenatal supplement sector by seamlessly integrating functionality with emotion. It marks an industry evolution from purely protective designs to experience-oriented solutions, compelling brands to prioritise consumers’ aesthetic preferences and usage scenarios, effectively positioning packaging as a strategic competitive advantage.

Furthermore, the packaging deliberately distances itself from traditional designs that easily evoke associations with medication, successfully transitioning nutrient supplementation from clinical routines to delightful daily rituals. This challenges consumers’ outdated perceptions of nutrient supplements as ‘impersonal’ and ‘monotonous’, while also consciously elevating maternal well-being as equally important as fetal development, fostering a prenatal consumption ecosystem rooted in greater humanistic care.