Project Overview

EMXEE Superskin Disposable Underwear redefines the standards of disposable underwear. Thanks to its scientifically blended yarn and ergonomic silhouette, the product gives a delicate touch and a snug fit, providing a seamless, invisible solution for users. It also innovatively incorporates Red Camellia extract to nourish the private parts while ensuring wearing comfort.

Organisation

UK EMXEE INTERNATIONAL FASHION (GROUP) LIMITED

Team

Julee

Project Brief

Conventional disposable underwear suffers from flaws in material selection and silhouette design. Cotton-blended fabrics with unreasonable composition feature a rough texture, which often chafes the delicate skin. The lack of ergonomic silhouettes causes common issues like wedgies, rolling edges, and poor coverage; there are embarrassing panty lines, particularly when users wear form-fitting clothes such as pencil skirts or yoga pants, compromising on both aesthetic appeal and privacy.
To address that, EMXEE Superskin Disposable Underwear innovates the scientifically blended yarn, delivering a skin-like texture that is remarkably smooth, elastic, and soft. At the same time, the meticulously engineered SkinGenius adaptive silhouette, coupled with seamless stitching technology performed by high-speed vision-based adhesive dispensing machines, ensures a snug fit to the hips. The product eliminates hassles, including rolling edges, wedgies, constriction, or visible panty lines, offering true comfort for all-day wear.

Project Innovation/Need

EMXEE Superskin Disposable Underwear, with ‘Seamless Invisibility’ and ‘Hip Care’ at its core, delivers a ‘second-skin’ ultimate wearing experience.
- Seamless Invisibility: The fabric, crafted from the 0.5-denier ultra-fine microfiber, offers a smooth, skin-friendly touch akin to liquid facial masks. Meanwhile, the precision adhesive dispensing process, paired with seamless leg openings and a one-piece construction, ensures a comfortable, restriction-free fit and eliminates embarrassment associated with visible panty lines.
- Hip Care: The dual-layer cotton gusset innovatively incorporates Red Camellia extract (rich in multiple skin-identical lipid-replenishing factors) to nourish dry skin. At the same time, it can efficiently kill 99% of bacteria, complemented by a 10A photon-based antibacterial chamber for dual disinfection, reducing bacterial growth to provide private parts with all-round protection. Furthermore, the textured waistband uses a unique knitting process, which wraps rubber yarn in spandex yarn. This not only achieves superior stretch to accommodate various body shapes, but also improves moisture-wicking and breathable properties to prevent dampness and stuffiness for all-day comfort.

Design Challenge

The challenge was breaking the stereotype of disposable underwear as a low-end product. To address that, EMXEE Superskin Disposable Underwear undergoes comprehensive upgrades in both user experience and aesthetic design. Through innovations such as scientifically blended yarn, antibacterial Red Camellia extract, and a meticulously engineered silhouette, it significantly enhances wearing comfort and hygiene for a better user experience. As for aesthetic design, the waistband features a distinctive accordion-like texture and custom embossed logo detailing to add a refined touch. In addition, multiple fresh, elegant wilderness-inspired Morandi colour options are available to fully satisfy diverse demands, transforming daily wear into a delightful solution that enhances quality of life.

Sustainability

Embracing sustainable principles, EMXEE Superskin Disposable Underwear adopts well-chosen eco-friendly fibres to minimise environmental burden. Advanced high-speed fine-gauge circular knitting machines are used to reduce energy consumption by 40% while improving fabric quality, significantly lowering overall carbon footprint. Moreover, the product innovatively incorporates Red Camellia nourishing essence, and obtains the nation’s 10A antibacterial certification, delivering gentle skin care and reliable health protection. It drives the development of disposable essentials toward a new direction of harmonising environmental friendliness, user health, and premium quality.