Key Dates
Image Credit : Alex Kendrick
Project Commissioner
Project Creator
Project Overview
Putting the digital experience at the heart of the physical environment, Unity’s new workspace immerses users in a technology-infused brand journey to exceed expectations, challenge norms and facilitate future business growth.
Team
Charlie Millard, Project Director Mariana Anelli, Lead Designer Barry Catherall, Project Manager
Project Brief
Leading global real-time game engine, Unity, is behind half of the world’s computer games. In gaming - experience is everything. Unity wanted to create a flexible, community-driven hub for its global sales teams across Europe to showcase its products and solutions in a digitally immersive, virtual reality environment. Based in a serviced office in the City that no longer aligned with its business culture and brand identity, Unity desired a unique and unusual location to make a statement in the tech industry.
Project Innovation/Need
During the early planning stages, it became clear that Unity wanted to create a visual identity that would provide distinct contrast to its technology and therefore an emphasis on the digital experience. To bring to life the values and ethos of the company, the “Home of Unity” is high-tech, refined and avoids any sense of the corporate. The office provides the team with a functional, flexible space and a hub for Unity’s global sales teams across Europe. A place to bring together partners, clients and industry professionals, the office takes visitors on a brand journey that starts and ends with technology. A digital concierge greets entrants and a nod to the 900-year-old game, Dominoes, forming a bespoke artwork that welcomes them to the “Home of Unity”. This residential look-and-feel continues into an expansive lounge where the M Moser team relocated product demonstration from an isolated room to become the visual centrepiece. Placing the function of the space at its heart normalises the virtual reality experience for staff and clients, enabling social interaction and culture building.
Design Challenge
By challenging the norms of successful technology companies through its residential location and unique design aesthetic, the new Unity office has delivered measurable success in attracting and retaining the next generation of emerging tech talent that are looking for the most exciting and innovative working cultures and business challenges. Encouraging new ways of working, visitors can now enjoy Unity’s 3D Virtual Experience in a visible, comfortable setting. M Moser considered the security of the company’s sensitive products by incorporating cross-hatch glass as a design feature for visual privacy and soft curtains over clear glass.
Sustainability
We selected the materials and design solutions carefully; sourcing ethically made and recycled products wherever possible. –100% of the light installations are LED. –The concrete used for the reception desk incorporates recycled materials (that would otherwise end up in landfill). –Carpet tiles are made from 14.4% recycled content, cradle-to-cradle certified and rated “A” under BREEAM Certification. –Recycled leather backing has been used for the acoustic walls of the meeting rooms.
Interior Design - Co-Working & Studio Space
This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes, aesthetic presentation and functionality. Consideration also given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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