Image Credit : SeilaoJiong Photography
Project Overview
CR Land’s MixC Sungang transforms a former warehouse site into a holistic modern lifestyle destination, marking an important milestone for the ongoing transformation of the Sungang district in Shenzhen, China.
The scheme breaks away from conventional shopping mall designs and finds inspiration from traditional markets to create a human-centric social space for public enjoyment. The gourmet-themed mall is to aggregate a rich mix of dining and gastronomic experience under one roof. Restaurants of global cuisines, speciality coffee shops, artisanal products, food-oriented boutiques and a food hall are introduced to attract consumers across all backgrounds and age groups.
Openness, interconnectivity and visibility are pillars of the design of this engaging retail space. The retail street is punctuated with the shopping mall entrance which is animated by three floating food truck-inspired structures at the centre of the atrium. The design creates a unique spatial experience for dining and gastronomic experiences. Consumers can also enjoy diverse interactive workshops, arts, culture, and entertainment programmes embedded throughout the development.
By weaving the concept of traditional marketplace and experiential retail together, MixC Sungang provides an immersive sensory experience to attract consumers from all backgrounds and age groups.
MixC Sungang is becoming a new catalyst of growth in the district while also acting as a vibrant public space which offers a rare opportunity for citizens to reconnect with nature and their communities in the bustling city of Shenzhen.
Project Commissioner
Project Creator
Team
Ted Givens, Chin Yong Ng, Miriam Auyeung
Sonja Stoffels, Alex Li, Raymond Chan, Benny Leung, Sannie Yip, Lufei Li, Violette Chen, Han Tang, Harris Chu, Conrad Yau, Alan Yip, Jon Martin, Peter Alsterholm, Yasser Salomon, Laura Simonsen, Serhii Zvaholskyi
Project Brief
10 Design was commissioned to reimagine the site into a 78,890 sq m retail and F&B space topped with two Grade-A office towers. The overall master plan also includes commercial, residential, and serviced apartment towers, resettlement housing, and public amenities. As part of the urban regeneration plan of the district, the design explores new retail models to establish intimate connections between people, products, and the built environment, while inspiring closer ties within the community.
Our vision for the MixC Sungang’ is to create a new public space within the urban fabric of Shenzhen. This new public space will form the focal point of the new development creating a vibrant and dynamic heart space for the people of Shenzhen to enjoy all year round.
The gourmet-themed mall is to aggregate a rich mix of dining and gastronomic experience under one roof. Restaurants of global cuisines, speciality coffee shops, artisanal products, food-oriented boutiques and a food hall are introduced to attract consumers across all backgrounds and age groups. The development will also benefit from the diverse pocket spaces designed for art and cultural activities and other entertainment programmes.
The richness of experience and its nature as an engaging public space will ensure visitors return again and again to explore the spaces and food available from around the globe and interact with the community.
Project Innovation/Need
The scheme breaks away from conventional shopping mall designs and finds inspiration from traditional markets to create a human-centric social space for public enjoyment. From the design team’s experience in designing world-class public spaces, we understand the need to provide a range of spaces which relate to the human scale. This is why the team has created a series of spaces at different scales all interconnected.
The compelling frontage is marked by a sculptural stainless-steel canopy that pulls visitors into a pedestrianised retail street, creating a dynamic boulevard for shoppers and diners to enjoy. The metallic skin is highly reflective, adding vibrancy to the development in both sunlight and the LED glow of early evening.
The retail street is punctuated by the mall entrance - the jewel of the landmark. To provide an impressive arrival experience, a dramatic 35m x 27m glass curtain wall is set at the entrance. The ultra-clear, high-transparency low-E glass creates a sense of openness and connection between the retail street and the indoor marketplace, ensuring a smooth journey and an uninterrupted experience for the shoppers.
The skylight ushers sunlight into the central atrium, drawing spotlights to the floating boxes that animated the entire space. Placed in strong juxtaposition to each other, three accentuating structures are serving as a captivating visual focus that guides the shoppers to explore the higher levels. The boxes each house an anchor shop while offering additional cultural and breakout spaces on top.
Design Challenge
The project site is long and narrow and within a complex urban regeneration plan. It is set to be seamlessly integrated with the diverse functions, including the office, residential and serviced apartment towers above while serving as a community centre for the existing and new communities in the area. To ensure the spaces are created at a human scale, the design team has thus chosen to break up the 220-metre-long site into 2 different parcels interlocking with each other – a pedestrianised retail street and the shopping mall.
From the main entrance, the featured canopy and anchor stores are set to draw public attention and the pedestrian flow into the centre of the site. The spiral form of the canopy is used as a mechanism to create a comfortable pedestrian scale despite the high-rise towers above.
The retail street is serving as a central public space for gatherings, festive events, and activities while the podium space on both sides is serving as an upward extension of the retail street, breaking the building mass with green terraces and open spaces to enhance the spatial experience.
The shopping mall design follows a three-dimensional planning strategy where stores, restaurants and public spaces are staggered under the grand atrium. The scale of the site is thus dramatically reduced into a series of intimate spaces interconnected through a central circulation spine to trigger a sense of exploration and discovery.
Sustainability
MIXC SUNGANG’s key environmental strategy is to maximise the use of natural daylight in interior spaces, reducing the need for artificial lighting. The skylights went through a series of design studies with the environmental and lighting consultant to balance between aesthetic appeal and energy performance, while creating a comfortable and engaging environment for the visitors.
Façade is also one of the significant elements in 10 Design’s approach in combining both a sophisticated and an energy-efficient design. Ultra-clear, high-transparency low-E glass panels are selected for the curtain wall at the entrance to ensure the visual connection between indoor and outdoor spaces while the combination of glass, stone and aluminium panels on the rest of the building façade ensures both solar and thermal performance.
The approach of the retail street at the northern plot allows for cross ventilation to occur hence maximising the comfort of an outdoor dining area. This is accomplished by opening up the north and south street and having an open courtyard.
Architecture - Commercial - International
This award celebrates the design process and product of planning, designing and constructing form, space and ambience that reflect functional, technical, social, and aesthetic considerations in commercial projects. Consideration given for material selection, technology, light and shadow.
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