Project Commissioner

Westpac Ruby Connection

Project Creator

ArdentDigital

Project Overview

Westpac’s Ruby Connection provides the opportunity for women to learn from each other through online resources including articles, case studies, guidance, ideas and opportunities to network.

Westpac looked to enhance their existing online community with a responsive website that continues to allow their members to connect, share and inspire across multiple devices.

Team

Creative Director - Joe Smith Senior Solutions Consultant - Nikolaj Hendel Project Manager - Kate Taylor Account Manager - Russ Plummer Business Analyst - Jenny Hsu Designer - Chen-Cing Lam Front-end Developer - Mark Boere Technical Lead - Daniel Ward Technical Team Lead – Jessica Hart Developer – Adam Wilcock Developer – Karlo Medallo Developer - Charly Riviere

Project Brief

With a member base of professional, influential women; Westpac required an enhanced website with rich functionality complemented by a sleek design reflecting member base and brand.

The importance of a complex digital offering which responds to multiple devices was fundamental in achieving the overall business objective; allowing members to communicate, share stories, network and promote topical issues.

Project Need

The site offers an interactive online community with the ability to read and share profiles. Key features include:

• Responsive design - compatible with all mobile devices
• User-friendly navigation and design
• Personalised content - profiles and communication lists based on areas of interest
• SEO optimised
• Integration with Social Media

User Experience

Key features delivering best-practice user experience include:

• Event management module - for users to create, market and promote events
• Flexible solution based on members influence
• Ecommerce functionality - secure payment gateway
• Email marketing - targeted with filters for areas of interest
• Moving functionality with the ability to reach out to members

Project Marketing

The key aim was to engage and inspire members; the new website delivered the following:

• Improved user experience through user friendly design
• Higher profile of the brand and topical issues
• Consistent brand image
• Targeted communication improving engagement with members
• Improved communication with members with the ability to target and tailor messages
• Full control over digital assets