Project Commissioner

The Monkeys

Project Creator

Nomad

Project Overview

Klippbok - With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more using a range of IKEA products. Share via social tools Pinterest, Facebook, twitter as well as the Klippbok website.

Team

NOMAD David McGowan: Managing Director Jim Wild: Head of Technical Development Kerstin Keimling: Senior Producer Liam Holme: Account Executive Lucy Minshall: Software Developer THE MONKEYS Executive Creative Director: Justin Drape Digital Head of Art: Kristian Saliba Copywriter: Karen Ferry Group Content Director: Clare Jones Senior Content Director: Kate Blackadder Head of Digital: Ben Cooper Content Manager Priyanka Patel Senior Digital Producer: Debbie Sit Technical Director Kynan Hughes Lead Technical Developer: Adam Robertson Senior Digital Designer: Tim Grout IKEA National Marketing Manager: Rebecca Darley Advertising Manager: Rowena Kanna Marketing Web Specialist: Kirsten Weinand Marketing Web Specialist: Matt Sammarco

Project Brief

IKEA’s audience are creative, tech savvy and social. IKEA required a solution that created product awareness, intent to purchase and sharing by capitalising on the audience’s existing social and creative activity.

Project Need

Swedish for “scrapbook”, KLIPPBOK is IKEA’s new inspirational iPad app. Working with original web site and creative from The Monkeys, Nomad developed a first of its kind in Australia (and in the world of IKEA), that gives DIY decorators a space to mix’n’match IKEA products to create ideas for their home. With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more. Product and price information is available for all items. Users can also share their creations online via social tools Pinterest, Facebook, twitter as well as the Klippbok website.

User Experience

Consumers are bored of catalogue apps that are a one way communication with no ability for user personalisation. The Klippbok app breaks from tradition by allowing users to create arrange IKEA's products in a playful and creative setting that makes sense for the individual. It also allows them to share with friends for social currency.

Project Marketing

The Klippbok app release was supported by a range of existing IKEA marketing channels including Youtube, Facebook, Twitter and the IKEA website.