Project Commissioner

The Monkeys

Project Creator

Nomad

Project Overview

The Everybody app provides information and support to help users plan their meal activity and their weightless program. It also features an innovative gamification of the experience through “LoJo”, a points system that reflects a users interaction with meals, weightless data, health actions, education tools and the simple question of “How are you feeling today?”.

Team

NOMAD David McGowan: Managing Director Giovanni Dienstmann: Software Developer Jim Wild: Head of Technical Development Kerstin Keimling: Senior Producer Liam Holme: Account Executive Lucy Minshall: Software Developer THE MONKEYS Group Content Director: Clare Jones Senior Content Director: Jill Large Content Manager: Alex Don Head of Digital: Ben Cooper Technical Director: Kynan Hughes Engagement Planner: Nikki Stammers Executive Producer: Alex Cerbelli Digital Producer: Phil Webster Experience Architect: Brent Tunney Digital Head of Art: Kristian Saliba Design: Chris Halaska Executive Creative Director: Scott Nowell Copywriter: Henry Kember Art Director: Bradley Averill

Project Brief

The Tony Ferguson Weightloss Program is a flexible, 3 phase Program which offers the health benefits of a low GI diet while helping to change customers relationship with food. The program allows users to manage their health program with a range of meal options and health data management. Providing users with an accessible solution to interact with the program is a valuable opportunity.

Project Need

Working with The Monkeys, Nomad was engaged to develop the “Everybody” iPhone application a fun and rewarding way to lose weight. The app provides information and support to help users plan their meal activity and their weightless program. It also features an innovative gamification of the experience through “LoJo”, a points system that reflects a users interaction with meals, weightless data, health actions, education tools and the simple question of “How are you feeling today?”.

User Experience

Working with The Monkeys original design and framework, Nomad was engaged to develop the “Everybody” iPhone application, a fun and rewarding way to lose weight. The app provides information and support to help users plan their meal activity and their weightless program. It also features an innovative gamification of the experience through “LoJo”, a points system that reflects a users interaction with meals, weightless data, health actions, education tools and the simple question of “How are you feeling today?”.

Project Marketing

There was no marketing support for this app.