Project Overview
Your new client Tony hasn’t exercised for many years and is overweight and unfit.
He wants to go from fit to fabulous by losing a certain amount of weight in time for his wedding. As a Fitness Professional, can you determine Tony’s exercise risks and safely navigate him to a realistic goal?
The SAFETY Tool App takes a light-hearted approach to the important messages of the SAFETY Tool acronym, encouraging fitness professionals to start thinking about the risks they may face in their day to day work. Players use the SAFETY Tool acronym (Stop and think, Analyse and evaluate, Follow the Right Practice, Evaluate your actions, Teamwork and communication, and You are responsible) to make in-game choices for Tony that implement a realistic and safe fitness program for him to reach his goal.
Project Commissioner
Guild Insurance and Fitness Australia
Project Creator
Team
Content: Leanne Toby (Guild Insurance)
Concept & Script: Liz Mclean (Butterfly)
Design: Sophie Gulbenkian (Butterfly)
Character Design & Animation: XYZ Studios
Producer: Amey Lee (Butterfly)
Guild Project Manager: Alison Crawford
Developer: Xiaotian Tan (Butterfly)
Project Brief
Taking Guild Insurance’s idea and desire for an App to communicate important risk management messages to fitness professionals, the SAFETY Tool App delivers this in a fun and engaging way. Mobile was the medium of choice due to high mobile engagement in the fitness sector. And it needed to be awesome enough that it would be kept on a user’s phone as a point of information reference.
Using the content for the SAFETY Tool acronym from Guild Insurance’s Riskequip website, we developed the App concept into a scenario-based game with Tony as the central character. Building a story around Tony, we then engaged the expertise of XYZ Studios to develop the Tony character and animate him into the scripted scenarios.
Project Need
The Guild Insurance Riskequip website is full of useful risk management content for fitness professionals in the form of articles and surveys. Our research showed that fitness professionals are very active on the mobile platform, so the App was an opportunity to take engagement to a new level by presenting important content in a new way through the mobile medium.
The scenario-based learning where players make choices and there are consequences to the character as a result, helps to reinforce the important message. But keeping the tone comical and fun means that players are more likely to play to the end and absorb all the risk management learning the game has to offer.
The SAFETY acronym appears down the side panel for the entire game and clicking on the letters allows players to reference the meanings of the acronym at any time in the game without losing their place.
Design Challenge
This project was a true collaboration. Designer, animators and developers all worked together to deliver the final product. Script management was also key – the story needed to make sense at every step of the game, and refinement was required during the design process to ensure that the animation, imagery and content successfully matched the story.
Managing the file size of the App for download was also linked to design. We wanted the animations to look fabulous, but not cause the App to become too enormous to download.
Sustainability
The sustainability outcome for this project is the ability for the content to help fitness professionals manage risk within their business to ensure that they can successfully sustain those businesses for years to come.
As always, Butterfly is committed to the sustainability of the local industry. The entire project was designed and developed right here in Melbourne.
Digital Experience - Games
This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for games. Consideration given to clarity of communication and the matching information style to audience.
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