Our aim is to inspire shoppers to become involved with the Bardot brand and enter their stores with a sense of expectation, providing them with a personal and satisfying experience.
Project Commissioner
Project Creator
Team
Matthew Coleman & Haley Woodhead
Project Brief
Same Page Media worked with Bardot to help create a window experience that is attractive, engaging and has personality. In creating a customer journey that is both sensory and fun, SPM has focused on providing elements that are functional, innovative and inspiring. Bardot’s aim is to inspire their shoppers to become involved with their brand and enter their stores with a sense of expectation, providing them with a personal and satisfying experience. Their Visual Merchandising supported by our expertise at SPM provides a fun and appealing installation devoted to promoting shoppers to identify enthusiastically with the Bardot brand.
Project Need
The use of lightbulb and neon signage and their combination in a small space with traditional elements of mannequins, fabric frames and printed decals.
Design Challenge
The challenge to produce re-usable signage that can be moved easily and modified in many different ways. Each part of the lighted signage can be stacked or placed individually. This signage will last forever and can be used in any part of the store for continued interest and promotion.
Sustainability
All of this is produced locally. The lighted signage draws very little power and can be used over and over again. The Fabric frames are very cost effective and can be re-used or swapped to other windows where we have the same size frames. This adds to cost effectiveness and the re-usable aspect keeps the effect on our environment to a minimum whilst giving maximum effect to our client.
Visual Merchandising
This award celebrates creative and innovative design in floor plans and three dimensional displays to maximise sales. Consideration given to attracting, engaging and motivating customers to make purchases. Consideration given to use of colour, lighting, space, product information, sensory inputs (smell, touch, sound) as well as technologies such as digital displays and interactive installations.
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