Image Credit : Michelle Jarni
https://michellejarni.com/
Project Overview
Rice N Roll initially began as clients who wanted to refurbish an existing site, which we did, after great success - the refurbished site saw out its lease period at Vicinity, Northland. Then it was time to revamp the entire site.
A key focus for Rice N Roll was to maintain the strong brand colour created for their first site. Being fast food, the aim was for the store design to be bold & to create maximum standout.
Project Commissioner
Project Creator
Team
Interior Designer: Vicky Phung, Brooke Johnson
Shopfitter: Topfit Projects
Project Brief
We really wanted to ensure that Rice N Roll continued to be a success within the mall environment, so creating a store with standout was a top priority. The yellow colour tone was a bold colour statement we had established on their first store - and it worked, so we carried it through to their new fitout.
We also wanted to view the store as a three-dimensional design, rather than individual flat walls. So that bold brand colour wraps the site - it starts on the facade, wraps along the ceiling and continues down the rear wall. The textural timber trims follows suit, wrapping across all walls of the site. The result, an all-encompassing design.
In addition, the separate seating area follows the design of the kiosk - ensuring the two separate components are clearly connected through design, finishes and colour tone.
Project Innovation/Need
We've created a design considered outcome for a fast-food retailer that serves as both a functional store, but also a key marketing opportunity. Using brand colour, together with a considered design outcome - we've achieved a store design that captures the attention of passers-by and turns them into customers.
In addition, we worked with our client, Rice N Roll to ensure the functional aspect works perfectly, allowing them to produce their meals at maximum speed, to serve their customers as efficiently as possible.
Design Challenge
Revamping the entire site meant removing the fit-out back to the base build - down to concrete slab and inter-tenancy walls, with only a few elements in the back of house being retained.
We trialled alternate floor plan layouts, like a jigsaw puzzle – collaborating and working with the client to improve operations within the site. Taking learnings from the previous site and improving upon them.
We ensured existing drainage points were considered, to avoid the additional and unnecessary cost of adding new ones - which in turn needed to be taken into account when re-creating the new layout.
Sustainability
Much of the fitout needed to be removed back to base build, to improve operations within the site - however, where possible elements in the back of house were retained - including a large walk in fridge, cooking equipment, and overhead exhaust.
Cladding material used - FC sheet (which is a concrete product), is on the side walls, separate seating area and counter front - is a sustainably considered product, not typically used or designed as a cladding material, but with a clear coat over it works well to acheive a raw concrete look.
Interior Design - Retail
This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes and aesthetic presentation. Consideration given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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