[MEL24]

Key Dates

30 Nov 2023 -Launch Deadline
14 Mar 2024 -Standard
13 Jun 2024 -Extended Deadline
21 Jun 2024 -Judging
10 Jul 2024 -Winners Announced
Tuesday, 09 December 2025 04:14 local time

Barry Plant

Barry Plant / Watts Design | Graphic Design - Identity and Branding - Corporate

 
Image Credit :



Project Commissioner

Barry Plant

Project Creator

Watts Design

Project Overview

How do you rebrand one of Australia’s largest real estate brands? By opening doors to a world of possibility and opportunity.

Team

Helen Watts Kurt Hardy

Project Brief

In a crowded real estate market, Barry Plant, a longstanding Australian agency, wanted to increase market share and needed to reconnect with a younger demographic. Their existing brand didn't reflect their core values of community, transformation, and progress. Watts Design rose to the challenge with a bold and innovative rebrand that throws open the doors to a new era for Barry Plant.

Project Innovation/Need

The key innovation lies in moving beyond the traditional real estate narrative. Barry Plant isn't just about selling houses; they're about unlocking potential. The rebrand captures this essence through the powerful metaphor of "opening doors." This signifies facilitating life transitions, igniting dreams, and empowering communities. It taps into the market's desire for authenticity, diversity, and meaningful connections – values often missing in the transactional world of real estate.

Design Challenge

The design challenge was to seamlessly integrate Barry Plant's strategic goals with a fresh and engaging visual identity. We tackled this by crafting a compelling brand story that resonates with a younger generation. The story emphasizes not just experience, but a commitment to progress and inclusivity. Visually, the introduction of a vibrant cobalt blue and a symbolic door graphic/emblum device injects a dose of modernity and establishes a distinctive brand signature.

Effectiveness

The rebranding's effectiveness lies in its user-centric approach. The "Opening Doors" tagline, with its expandable language options, creates a sense of possibility and caters to diverse client needs (B2B and B2C). The focus on diversity and inclusion resonates with a younger demographic, while the cobalt blue color scheme adds a touch of vibrancy and professionalism. This combination aims to not only improve brand recognition but also attract new agents who share Barry Plant's commitment to a more progressive and inclusive real estate experience. Ultimately, the rebranding seeks to unlock not just new properties, but a brighter future for both Barry Plant and the communities they serve.


Graphic Design - Identity and Branding - Corporate

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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