[NYC20]

Key Dates

12 Feb 2020 -Launch Deadline
28 May 2020 -Standard
07 Dec 2020 -Final Deadline
08 Dec 2020 -Judging
10 Dec 2020 -Winners Announced
17 Dec 2020 -presentation
Wednesday, 26 November 2025 21:02 local time

Mirinda Unexpected Combo Summer LTD (EER)

PepsiCo, Inc. | Graphic Design - Identity and Branding

 
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Project Overview

The Mirinda Unexpected Combo Limited Edition Collection, available in Russia, was designed to turn the everyday on its head, celebrate experimentation and create a playful, vibrant and spontaneous mood.

Organisation

PepsiCo, Inc.

Team

Project Brief

The Mirinda Unexpected Combo Limited Edition Collection, available in Russia, was designed to turn the everyday on its head, celebrate experimentation and create a playful, vibrant and spontaneous mood. Six unique hero characters on six different cans let consumers mix and match to create their own unexpected combo and have pure fun bursting with orange flavor. This collection encourages consumers to collect, twist, build and play to create a Mirinda experience all their own.

Project Innovation/Need

Six unique hero characters on six different cans let consumers mix and match to create their own unexpected combo and have pure fun bursting with orange flavor. This collection encourages consumers to collect, twist, build and play to create a Mirinda experience all their own.

Design Challenge

The original design challenge was to create a limited edition concept that reflected the Mirinda brand positioning and stand out on shelves amongst competitors. The concept had to translate well into a campaign, and be actionable and hashtag-worthy.

Effectiveness

Two different collections were created with this concept, one for the Russian market, and one for the Polish market. This collection encourages consumers to collect, twist, build and play to create a Mirinda experience all their own.


Graphic Design - Identity and Branding

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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