Image Credit : Chris Cooper
Project Overview
DoubleVerify is a leading software platform for digital media measurement and analytics. Following working with Unispace on two previous projects, DoubleVerify approached Unispace to work with them to co-create their new world headquarters in SoHo, taking them on a journey through strategy, design, and construction.
To support the design of their headquarters, DoubleVerify worked with Unispace, to develop workplace guidelines that underpin a change in ways of working, but also support their growth within the HQ, and their wider portfolio globally.
Unispace worked closely with DoubleVerify’s CEO and other key stakeholders to understand the workplace vision, aimed at bringing staff together within a “club house” type environment, following their successful IPO. The workplace guidelines also ensured a parity of experience that could be scaled globally.
Project Commissioner
Project Creator
Team
Unispace project members:
Elise Cuneo - Principal, Design
Damian Besculides - Senior Principal, Client Engagement, Americas
Shane Durkin - Senior Project Manager
Matt Torres - Associate, Design - Architect
Rachel Frydenberg - Interior Designer
Ann McCulley - Senior Interior Designer
Daniel Brzyski - Site Manager (Super)
Mike Cosimano - Site Super
Erik Loberg - Senior Principal, Delivery, Americas
Joe Vicari - Senior Principal, North-East Project Delivery, Americas
Jason Katz - Project Manager
Project Brief
DoubleVerify and Unispace collaborated to co-create and design the new global headquarters, focusing on elevating the employee experience. Shifting away from a traditional engineering workplace environment, the new HQ instead, sees a series of vertically stacked neighborhoods, strategically layered to start from dynamic and collaborative phasing to more heads down and focused.
The design supports a hybrid workforce with a variety of spaces that allow everyone to be productive and collaborative, while fostering wellness and DEIB (diversity, equity, inclusion, and belonging).
The new headquarters focuses on community and collaboration and sets the tone for all DoubleVerify’s workplaces and the employee experience globally.
Project Innovation/Need
A defining element of the new headquarters is a communicating stair, which fully connects DoubleVerify’s workplace across 3 ½ floors. The stairs allow for views between floors, movement between neighborhoods, and cross-collaboration between teams.
Some unique programming includes coding caves, a yoga room, and a large stadium seating area for events and town halls – providing vast amounts of space for community gathering and serendipitous interaction.
The workplace also celebrates the building’s heritage and architecture. Located in a timber and iron SoHo building, Unispace focused on detail and craft by exposing as much of the original architecture as possible.
Design Challenge
Where a traditional approach would have resulted in 30 weeks of construction, Unispace’s one team approach enabled construction completion within 19 weeks.
Sustainability
Located within a unique SoHo timber and iron building, Unispace was able to reduce landfill by celebrating and leveraging the building’s existing historic architecture wherever possible. Unispace’s design team also actively specified and sourced FF&E locally, as well as recycled building materials to match the historical building – all reducing our carbon footprint.
Interior Design - Corporate & Commercial
This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes, aesthetic presentation and functionality. Consideration also given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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