Project Commissioner

Australian Centre for the Prevention of Cervical Cancer (ACPCC)

Project Creator

Luminary

Project Overview

Cervical cancer is the fifth most common cause of cancer death among women worldwide, with more than 300,000 women dying from the disease every year. The Australian Centre for the Prevention of Cervical Cancer (ACPCC) is Australia’s leading organisation for cervical cancer prevention and, as such, offers services to implement, support, monitor and manage cervical cancer related health programs, including screening and vaccination. ACPCC approached Luminary to help determine the best way to present data from the ‘Cervical Cancer Elimination Progress Report’ (the ‘C4 Report’), which communicates the progress Australia is making towards the elimination of cervical cancer.

Team

Account Directors: Renae Englert, Marty Drill Producer: Tristan Jones Strategy: Mark MacSmith Design: Marya Bautisa, Renu Gudlawar, Fab Ferrante Front End Development: Allen Chen, Andrew Lismanto Development: Ayu Laksmita, Anna Setiyani, Mario Lopez

Project Brief

Previously, the report had been produced annually as a PDF, however ACPCC wanted to provide the report in a new format that would allow for easier access to the data in the report. The aim was to ultimately host the report in a digital format.

Project Need

There was a need for policy-makers, clinicians and other stakeholders to have better access to data around cervical cancer.

User Experience

The original C4 report was delivered as a PDF format which is an accessible and shareable way of presenting valuable research. Digitising this report allowed ACPCC to maintain these qualities, but also enriches the author and reader experience by: - Having the most up to date data and editable content. Instead of generating multiple data visualisations each year, data can quickly be changed and generated. - Applying a clear information architecture and content structure. This enables authors to emphasise key insights, while readers have the flexibility to focus and find specific indicators quickly. - Including digital components that allow authors to utilise interactive components helps to reduce the reader's cognitive load while encouraging a sense of discovery.

Project Marketing

The outcome is a web-based report that makes the content more engaging and allows the user to quickly and easily zero in on their area of interest or speciality. Interactive graphs allow users to take a deeper dive into specific data sets and relevant trends, with snapshots of visual data that can easily be shared. The report is also now accessible across multiple devices. In addition, the new format makes the data much easier to update. Instead of generating multiple data visualisations each year, data can quickly be changed and generated. This facilitates access to far more up-to-date information and enables the data to be easily updated for future releases of the report.

Project Privacy

The ACPCC has strict privacy and confidentiality practices in place and all staff are required to abide by these. A Disciplinary Policy and Procedure is in place to ensure staff comply with these practices. All persons who may observe personal information or health information held by the ACPCC are required to sign a confidentiality statement annually. More information can be found at https://acpcc.org.au/acpcc-privacy-policy/