Project Overview

Give a room full of Design Students a publication name and see what happens...

Under the guidance of their tutors, students come away with valuable real world experience, and a killer portfolio piece to boot!

Organisation

University of Western Sydney

Team

CREATIVE DIRECTOR/TUTOR Daniel Johnston Greg Hughes Katrina Sandbach Janet Saunders Leo Robba Alison Barnes Sarah Waterson ART DIRECTOR Andrew Leto Sandy Sara Ozge Suzan Karahangil Gemma Shorten Andrew Morson Joanna Smithson Keveene Penilla Mitchell Connell Feras Shaheen Lisa Emmanuel Nicholas Smith Winson Hoi Leung Fung Corinne Parton EDITOR Nicole Parish Jessica Ishak Keira Galbraith Carolyn Boseley Maria Jose Diaz Zarate Deborah Fernando Thomas Hartley Jamie Dimitry Daniela Debono Jessica Fouard Georgia Ireland Jessica Simmonds Rohan Daniel Brown Brittany Primmer Caitlin Quirk Christine-Marie Rosales Rhys Philip Blinco Andrew Edwards Shednakie Yi Men Hon Ariane Casareo Kristina Chan Jason Salinas Jovana Bozic Emily Finger Jessica Kidd Sean Virgo STUDIO MANAGER Cassandra Bobb Shirley Liu Dylan Huke Studio Manager Tonee Coles Marcella Christine Andrade Carvalho Vienna Fornolles Taylor Munro Maria Flores Danny Bouzas Natacha Vickers IMAGE DIRECTOR Edwin Concubierta Joseph Franklin Christopher Wright Moustafa Sherif Kayvan Zare Ghorbani Atieh Ashkani Moghaddam Attieh Adib Joseph Vo Liam Cameron Daniel Johns Julia Ockert Aidan De La Paz Craig Guerrero Claire Hutchinson Nathan Sapitan Stephanie Wico Chauvin Lum Aaron Pillay Jennifer Tran Ferina Behrana Venus Habibi Rachel Scarpin Shay Tobin Carvey Truong Tingting Wei Michael Mariniello Joseph Parmanand DESIGNER/TYPOGRAPHER Kirstin Fischer Vonn Layug Lorraine Mizzi Samuel Nivison-Smith Blandina Badel John Paul Richard Dobie Shirin Ighani Jenny Le Amanda Flack Cassandra Gee Nichole Mccook Alanna Zammit Argylica-Marie Conditsis Benjamin Punzalan Maneeta Um Sharoon Prakash Eva Ramos De Jesus Melanie Sagurit Amber Witherby Jason Le Chau Tan Kim Ga Yeon John Tran Emre Aral Alison Lo Aidan Lagats Kelly Mullinger Huizi Luo Nesan Pillay Ryan Wilcockson Stephanie Wong EXTRA CONTENT Kate Dufty John Marbo Alex Persak Parvaneh Aran Brian Funes Jack James Joshua Moussa Samuel Cowlishaw Flavia Denoux Kyralee Wylde Mona Anisa Morson Bonny Huynh Jovan Madera Christopher Mata Kelvin Saludes Waimun Tam Ayesha Gangoda John Merlan Leann Reyes James Woodriff Jessica Coutman Sharifah Dina Albukhary Thi Thien Nguyen PRODUCTION MANAGER James Min-Ku Lee Yazan Al-Hammuri Beau Flaherty Wesley Lou Erico Reggie Marcelino Angus Scott Nethaneel Aceret Branding/Launch Ivapene Levae Monica Aurelio Frank Palmos Stephanie Harnn Zena Leonore Maria Lecky-Thomson BRANDING/LAUNCH Daniel Mangion Kim Ngan Tran Felicity Mcgee Natasha Lacey Raquel Andres Lisa Yin Cao Kevin Enriquez Andy Su TECHNICAL MANAGER Tamara Varley Toby Harris Ammanuel Khoshaba Charlotte Rose Mccarthy

Project Brief

TRACE Magazine is a student led publication, that is undertaken in the third year of University of Western Sydney's Bachelor of Design (Visual Communication) degree.

TRACE Magazine was created by converting a classroom into a design studio, in which University of Western Sydney, Visual Communication students get to experience the rigours of publication layout and design, both analogue and digital. This student led project incorporates all levels of publication production, from the inception of a theme, layout and design, image making, production, managing a budget as well as designing a launch event.

Students create both written and visual content for a magazine based on culture and cultural enquiry within a broad lifestyle context.

Project Need

The environment in which TRACE magazine was produced, is modeled on a real world design studio. Each participating student was responsible for applying for a predetermined management role, and then operating within their awarded management role throughout the course of the project.

Students are responsible for managing a budget that is made up primarily by student contributions to the project. Working within this budget, students interact directly with industry professionals, and manage the multifaceted aspects of producing a boutique publication.

The most wonderful mantra followed by all tutorial groups, is that the sum is greater than the individual parts. Students pull together at times of need, and assist one another to ensure a highly professional outcome.

Design Challenge

The greatest design challenge in producing TRACE magazine revolved around the many voices, in many different geographical locations, creating a visually cohesive publication, in a short amount of time. Whilst a portion of the week is set aside for face to face studio work, the majority of the work is done via a complex network of social media, online project management tools and telephone calls.

As a way to resolve such challenges, students developed a complex yet effective style guide, which allowed individual creativity to flourish whilst working to constraints. Many levels of skills and talents were fostered, which ensured the overall high quality of the finished publication.

Sustainability

All TRACE publications were printed in Australia, with most sourcing local providers for printing, binding and embellishments.

A strong creative community developed within the student body, some of whom have gone on to complete further projects together that are entirely self directed and student led. This indicates that entrepreneurial development has occurred amongst the students, as a direct result of participating in the TRACE project.

Finally, the social and cultural focus of the printed articles present many key issues, by the target group, for the target group. The work is largely reflective of the students experiences of living in greater western Sydney.