Key Dates
Image Credit : Photographer: James Newman
Project Commissioner
Project Creator
Frost* Design in collaboration with Davenport Campbell
Project Overview
The Frost* Environments team recently completed an exciting new project for employees at Commonwealth Bank’s Melbourne call centre. Working in collaboration with Interior Designers Davenport Campbell, the agency was commissioned to animate the newly refurbished activity-based workplace, whilst inspiring and engaging staff who are often working on intense, monotonous tasks.
Team
Creative director: Vince Frost Design director: Bridget Atkinson Designer: Charlie Bromley, Katie Bevin, Jordan Rowe Account Manager: Adam Longo Project Management: Paragon Project Management Interior Designer: Davenport Campbell Illustrator: James Gulliver Hancock
Project Brief
Working in collaboration with Interior Designers Davenport Campbell, the agency was commissioned to animate the newly refurbished activity-based workplace, whilst inspiring and engaging staff who are often working on intense, monotonous tasks. The scope of work included signage and way-finding for the 7 level development, alongside super-sized environmental graphic backdrops that added a distinctly Melbourne identity to the inner-city office.
Project Need
The concept involved visually breaking up the building's floor plate by referencing urban-laneway culture in work zones and parklands and nature in the break-out spaces. Working closely with New York based illustrator James Gulliver Hancock, they established sub-themes of work, rest and play to tell the everyday stories of the city's inhabitants, with a fantastical twist. Hidden pockets of quirky detail were incorporated at a micro-scale, as a cheeky nod to the city’s laneways where there is always something new to discover. A graphic language formed from iconic Melbourne architecture also helped embed the signage firmly into its location.
Design Challenge
Sustainability
Frost* highly stands for sustainability, using only recyclable paper in the studio and carbon neutral paper.
Graphic Design - Environmental
<div>This award celebrates creativity and innovation in the intersection of communication design and the built environment, and is concerned with the visual aspects of wayfinding, communication identity and brands, information design and shaping the idea of place. Consideration given to clarity of communication and the matching of information style to audience.</div>
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