Project Overview
In an increasingly complex landscape, this refreshed brand positioned The Oxford Agency as Agents for Change — experts at transitioning from one place to the next with clarity and confidence.
Project Commissioner
Project Creator
Team
Creative Director: Cam Dunnet
Senior Designer: Damian Wheeler
Designer: Shannon King
Senior Artworker: Nathan Hotten
Project Brief
Established over 60 years ago, and facing new modern competitors, Sydney based real estate agency The Oxford Agency required a brand refresh to engage with a new generation of property buyers, sellers, landlords and tenants.
Project Innovation/Need
In an increasingly complex landscape, the new brand positioned The Oxford Agency as Agents for Change — experts at transitioning from one place to the next with clarity and confidence. With a contemporary and clean expression, the new brand communicates a passion for helping people, clients and businesses find, sell or invest in property in Sydney. With a proprietary graphical language and energetic messaging, the brand highlights how Oxford Agency supports their local community at a grassroots level by contributing their time and resources for the greater good.
Design Challenge
For many people property is one of the most daunting assets, especially those looking to join the market for the first time. The challenge was to create a brand which communicated a sense of reassurance and safety to the market, allaying initial fears and inspiring a sense of trust between Oxford and their clients.
Effectiveness
Distinctive and enduring, the new brand has successfully differentiated Oxford Agency and helped to build their profile in a crowded and often bland marketplace. The brand refresh has had a substantial impact on the business as a whole, including positive internal buy-in amongst staff.
Graphic Design - Identity and Branding - Property
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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