[SYD22]

Key Dates

24 Feb 2022 -Launch Deadline
26 May 2022 -Standard
18 Aug 2022 -Extended Deadline
23 Aug 2022 -Judging
08 Sep 2022 -Winners Announced
24 Oct 2022 -presentation
Wednesday, 19 November 2025 20:22 local time

IMA Sushi

Ima Sushi / The Great Indoors | Interior Design - Hospitality - On the Go


 
Image Credit : Katherine Lu Photography



Project Commissioner

Ima Sushi

Project Creator

The Great Indoors

Project Overview

IMA Sushi is a new food retail concept for eat in and take away sushi located Westfield Bondi Junction, Sydney.

Team

Lee Hopkinson - The Great Indoors - Design Director & Project Designer Gesa Hopkinson - The Great Indoors - Project Director & Architect Brad Stevens - Stevens & Co - Brand & Graphic Designer

Project Brief

The Great Indoors (interior design) in partnership with Stevens & Co (brand) were asked to create an exciting new brand and interior design concept from the ground up for a sushi eat in and take away food retail business that is creatively strong and has the ability to be rolled out into multiple site applications.

Project Innovation/Need

Fast takeaway and dine in concept for sushi that is creatively strong in both brand and interior architecture within an already saturated market with sushi food offers.
The first store is located within fresh food area of Westfield Bondi Junction. The target market is affluent Sydney Eastern Suburbs customer demographic.
The brand uses a punchy red for the logo offset by illustrations of food and Japanese landscapes. The interior concept is bold with black timber. Warmth is introduced using concrete and natural finished grey toned tiles. The counter is punched out using red corian material. The furniture is designed in Australia has been supplied by an Australian owned company.
The concept idea is based on Tokyo living of vibrant neighbourhoods, night life and simple Japanese architecture and natural materials. The interior layout allows a level of food theatre as the sushi is made fresh on site every day at the front counter.
Materials used, sustainable stained black timber, natural stones, fibre cement cladding, corian benchtops.

Design Challenge

The sushi market in Australia is very saturated as our appetiite for sushi continues to strengthen. The design challenge was to ensure this concept was creatively strong, distinctive and could be rolled out into multiple locations and affordable to build.

Sustainability

Materials used, sustainable stained black timber for wall claddings, natural stones to the counter front, fibre cement wall cladding, corian benchtops.
All lighting uses LED technology for energy efficiency and was supplied by Australian owned companies.
All materials were sourced and supplied by Australian owned companies with short lead times during COVID 19 period.
Existing concrete column remained untreated and an exposed ceiling meant that there was less materials required to be used in the build.


Interior Design - Hospitality - On the Go

This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes, aesthetic presentation and functionality. Consideration also given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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