Image Credit : Hype Inc Agency
Project Overview
If a product is extraordinary, present it in an extraordinary way. Luxury, car and fashion brands understands this.
Found—Space makes infrared saunas and ice baths with beautiful, innovative design and advanced technology. They are unlike any other product in the category, so they should be treated as something extraordinary.
While every sauna brand looks and sounds the same, and every product image obeys the convention of the 'home spa' look, Found—Space breaks the mould.
Project Commissioner
Project Creator
Team
Chris Constantine - Creative Director
Ubi Formica - Brand Strategy
Marcia Gatica - Graphic Design
Miguel Marin - Web Dev
Project Brief
Found—Space reaffirms its place as a leader and innovator in the infrared sauna category by launching a new state-of-the-art, high-tech infrared sauna and a trailblazing ice bath design. The Hype team worked with Found—Space to redefine the brand’s positioning and communication strategy establishing a new category of Hormetic Tech, and delivering a new website to set Found—Space apart from every other brand in their market.
Project Need
To differentiate themselves from competitors and form an emotional connection with customers, Found—Space redefined the market by creating a whole new category - Hormetic Tech.
Hormetic Tech is equipment designed specifically for the purpose of inducing a hormetic stress response (hormesis) by using a physical stimulus such as heat or cold.
The design and art direction of the website needed to convey the idea of harnessing the forces of nature to support our health goals.
User Experience
The website design, navigation, art direction and copywriting create a user experience that is unlike any other brand in the category. The browser is left in no doubt that they are engaging with a brand that is different and at the forefront of innovation.
Project Marketing
As the project has only recently launched, data is limited. However, we do know that traffic to the site has increased significantly.
Project Privacy
The project is built on WordPress with best-practice security and privacy provisions.
Digital - Home & Living
The digital world has forever changed how we live our lives. We're looking for nominations that help us live better, smarter, have fun and just get more out of life whether that be cooking, gardening, renovating, shopping, dating, hobbies or searching for your first home.
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