Project Overview
Integrating circular design solutions via a custom-made sustainable denim tile finish made from old traded-in Nudie Jeans and construction waste which has been applied to the denim bar and wall fixtures.
Sustainability is at the core of the brand and to reflect this, repurposed elements, sustainable finishes and a sewing machine is built into the shopfront offering customers forever repairs. Designed as a physical manifestation of the brand.
Project Commissioner
Project Creator
Team
Client: Nudie Jeans ANZ
Design: X+O
Builder: Hallmarc National Projects
Photography: Andew Porfyri
Project Brief
The brief for the 33m2 store was to retain/ repurpose, increase storage capacity, and integrate circular design solutions.
Our approach was to integrate circular design solutions, specify responsibly, and repurpose.
- Integrating circular design solutions via a custom-made sustainable denim tile finish made from old traded-in Nudie Jeans and construction waste which has been applied to the denim bar and wall fixtures.
- Specifying responsibly via DesignerPly Hoop Pine (Forest One) is on all shelving and fitting rooms. A local species of timber native to Australia, its' low carbon, has FSC certification and the chain of custody is passed on
- We repurposed the floor, facade, and light tracks, thus reducing the environmental impact
- By re-imaging a typical ‘retail store’ into a ‘repair store’, the focus revolved around the placement of the repair station (sewing machine) front and center - into the shop front.
-Increasing density in a small store was addressed through the full-height hoop pine denim cubbies with integrated storage cupboards underneath. Cupboards were discretely incorporated and finished with tiles becoming a design feature of the store.
Designed as a physical manifestation of the brand with sustainability and touching the earth lightly as the core.
Project Innovation/Need
To ensure the store design is reflective of the brand and its values of forever repairs and sustainability.
Integrating circular design solutions via a custom-made sustainable denim tile finish made from old traded-in Nudie Jeans and construction waste which has been applied to the denim bar and wall fixtures. This not only reflects brand values but also applies a customer journey of purchase, return, and recycle and applies this back within the custom-made tile finish.
Coupled with responsible specification and repurposing were key drivers.
Improving the customer experience was achieved by re-imaging a typical ‘retail store’ into a ‘repair store’, the focus revolved around the placement of the repair station (sewing machine) front and center - into the shop front. Repairs divert valuable clothes from landfills and create relationships with customers.
Design Challenge
Materiality was the key challenge and how to apply this within a circular design context that reflects brand values.
Done in partnership with Nudie Jeans ANZ, Kandui, and HallMarc, we designed, developed, and implemented a custom-made sustainable denim tile finish made from old traded-in Nudie Jeans and construction waste which has been applied to the denim bar and wall fixtures.
Specifying responsibly and repurposing were key drivers and this was achieved by applying designerPly Hoop Pine (Forest One) on all shelving and fitting rooms and we repurposed the floor, facade, and light tracks.
Sustainability
Integrating circular design solutions via a custom-made sustainable denim tile finish made from old traded-in Nudie Jeans and construction waste which has been applied to the denim bar and wall fixtures. The product is domestically made and comprises up to 80% recycled material. This alone has a significant impact given the lack of virgin material and it is not being shipped from overseas.
DesignerPly Hoop Pine (Forest One). A local species of timber native to Australia, its' low carbon, has FSC certification and the chain of custody is passed on
We Repurposed the floor, facade, and light tracks, thus reducing the environmental impact.
Environmental Design
This award celebrates innovative and creative design for environmental projects. Consideration given to materials, finishes, sustainablility and environmental impact.
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