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Advancing Inflammatory Bowel Disease Care through Digital
IBD Sydney / AEK Media | Digital - Health
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Project Commissioner
Project Creator
Project Overview
IBD Sydney's website serves as a comprehensive platform dedicated to improving the lives of individuals with Inflammatory Bowel Disease in Australia. The site provides valuable resources, promotes awareness, and facilitates professional education in the field of IBD.
Team
Team: Sergey Pashaly: Head of Design Tarun Prasad: Project Manager Flynn Rogley: Marketing Specialist Ana Cecilia Barcena: Digital Designer
Project Brief
The objective was to develop a user-friendly website that offers easy navigation, access to educational materials, information on upcoming events, and resources for both patients and healthcare professionals. The design aimed to reflect the organisation's commitment to advancing IBD care through education, awareness, and research.
Project Need
The novelty of this project lies in its comprehensive approach to IBD care. By integrating educational resources, event information, and research updates into a single platform, the website addresses the need for centralised access to information and support for individuals affected by IBD and healthcare professionals.
User Experience
The website features an intuitive design with clear navigation, ensuring users can easily find information on IBD care, upcoming events like the IBD School and SWIM meetings, and access to research initiatives. The site is optimised for both desktop and mobile devices, providing a seamless experience across platforms.
Project Marketing
The website has been promoted through various channels, including social media platforms and professional networks, to reach a broader audience. Engagement metrics indicate increased awareness and participation in IBD-related events and initiatives.
Project Privacy
IBD Sydney ensures that all user data collected through the website is handled in compliance with Australian privacy laws. The site includes clear privacy policies and consent mechanisms to protect user information.
Digital - Health
From ground-breaking apps accelerating medical research to apps helping consumers make healthier choices, we're looking for apps that are making health information and medical services more accessible to all.
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