Project Overview
The packaging design for Ichimore 75ml Nutrition Series SHOTS caters to the fast-paced, health-conscious lifestyle of modern urban men who value efficient nutritional supplement solutions. The design includes four distinct variants, each visually coded to a core benefit—boosting energy, protecting eyesight, liver care & alcohol relief, and sleep aid—through bold color differentiation. The portable bottles deliver ready-to-drink nutrition in a sleek, compact form, meeting urban men’ demand for efficient nutritional supplementation. Additionally, the combination of premium texture and technological aesthetics creates a memorable, distinctive visual identity for the product, ensuring standout shelf appeal.
Project Commissioner
Project Creator
Team
Zhang Yawei, William Volcoff, Lu Shuangtian, Guo Jisong, Hao Xueliang, Wayne Rong, Pei Honglan, Han Jiaming
Project Brief
This nutrition series provides urban men with a portable, efficient solution for on-the-go revitalisation. The packaging design artfully combines professional trustworthiness with technological aesthetics, featuring clean, sleek lines and modern graphics to visually underscore the product’s high efficacy and reliability.
To perfectly align with the target consumer group’s lifestyles and usage scenarios, the series offers four functionally distinct variants—each easily identifiable through a vibrant, high-contrast colour. This thoughtful design approach creates a distinctive visual identity that’s futuristic, high-tech, and aesthetically refined.
Project Innovation/Need
- The black background sets a premium and sophisticated visual tone, accentuated by four high-saturation colours—bright yellow, vibrant orange, teal, and purple—each symbolising a core benefit of the product. This bold colour contrast not only captures attention and creates a distinctive visual identity but also leverages colour psychology to effectively communicate the unique advantages of the product in a differentiated manner.
- Inspired by high-end beverage and pharmaceutical packaging, the design embraces a minimalist style that resonates with modern professionals’ aesthetic preferences. Through a clear information hierarchy and scenario-specific names for each core benefit, the design allows consumers to quickly identify each variant and understand its specific value, thereby simplifying their decision-making process. The days of dealing with overwhelming feelings from complex visuals or vague messaging are over. Moreover, the typography balances modernity with a bold, powerful aesthetic, while the subtle textures reminiscent of suiting fabric add visual layering and refinement, enhancing the overall perceived quality of this series.
Design Challenge
Traditional nutritional supplement packaging often faces three key challenges: overuse of promotional elements that undermine credibility, unclear messaging that blurs product differentiation, and lack of visual appeal in retail settings. To solve these problems, the design focuses on clear visual communication of the product’s core benefits while building a high-end, professional brand image that appeals to modern professionals and fosters consumer trust, ultimately boosting purchase confidence.
The solution lies in combining minimalist design principles with a clear, well-organised information hierarchy. Key elements—such as the usage scenarios named according to their specific benefits, brand logo, and core ingredients—are thoughtfully arranged and visually emphasised through size contrasts, creating an intuitive and engaging experience. This approach helps consumers quickly understand the value the product offers, effectively building their trust in the product and increasing their purchase intent.
Effectiveness
The packaging design embodies a strong commitment to environmental protection and sustainable development throughout its entire lifecycle—from design and production to usage and recycling.
Minimalist principles guide every aspect of the design process. By eliminating unnecessary decorative elements, the packaging achieves significant material savings while maintaining functionality and elegance. The bottle structure has been meticulously optimised for both aesthetic appeal and ergonomic handling. A lightweight design reduces plastic usage by 15%, effectively minimising the product’s environmental footprint.
Sustainability remains a priority during manufacturing. The use of recyclable materials and low-carbon production processes reduces energy consumption by 20% and cuts production waste emissions by 25%. These measures not only lower the environmental burden but also reinforce the brand’s dedication to responsible resource management.
The compact and portable 75ml bottle offers on-the-go convenience, providing ready-to-drink nutrition in a user-friendly way. This smaller size minimises potential waste associated with larger packaging, which often results in unused or spoiled contents. Additionally, scenario-based descriptions of the product’s core benefits make it simple for consumers to select the appropriate option they need, thereby avoiding resource waste from incorrect or duplicate purchases.
Made from 100% recyclable or easily separable materials, the packaging ensures full recyclability at the end of its lifecycle. This design facilitates efficient resource recovery and contributes to a more sustainable circular economy.
Graphic Design - Three Dimensional
This award celebrates creative and innovative design in traditional or digital visual representation of ideas and messages used in packaging. Consideration given to: clarity of communication and the matching information style to audience; the approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements; the component parts of packaging graphics such as colour rationalisation, information layout, feel and tone of illustration and photography, and finishes, and how they are used in isolation and in relation to each other; and the relationship to the anatomy of the structural design.
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