Project Overview

Inspired by the classic bomber jacket, this women's jacket adopts timeless design elements combined with a figure-hugging fit to enhance its trendy and fashionable appeal. It is an ideal choice for streetwear, cycling, hiking trips, and other scenarios.

Organisation

Sailvan Times Technology Co., Ltd

Project Brief

This product takes the reinvention of the classic bomber jacket as its design core. The typical rib knit details on the hem, cuffs, and neckline provide great comfort. The two slash pockets for small items are practical and a highlight of the jacket. The tailored fit perfectly accentuates the body's curves. Made from memory-like polyester fabric, its matte texture exudes elegance and grace. This jacket can be combined with jeans, chinos, or cargo trousers, offering countless styling possibilities. Moreover, the fabric is windproof and lightweight, meeting the functional needs of outdoor activities such as streetwear, cycling, hiking, etc.

Project Innovation/Need

This product breaks the limitations of traditional bomber jackets, which are often intended for single-scene wear. It preserves the iconic elements of traditional jackets through its typical rib knit details and dual-side slash pockets. Thanks to the windproof, lightweight, breathable fabrics and sporty elements, this product expands its range of applications. It is suitable for the transitional periods of the year, such as spring, summer, and autumn, offering women versatile styling options.

Design Challenge

As consumers' aesthetic preferences continue to evolve, they consider multiple factors when purchasing clothes. Those jackets that are stylish while being windproof, waterproof, warm, and lightweight are more favoured by the market. To this end, the jacket is crafted from memory-like polyester fabric that is wear-resistant, breathable, and lightweight to ensure comfort. Aside from meeting the basic functional requirements, this jacket incorporates stylish and brand-featured elements to enhance the overall appeal, making it more attractive, recognisable, and competitive.

Sustainability

In terms of materials, we collaborate with local suppliers to source fabrics, reducing carbon emissions by minimizing transportation. Meanwhile, this initiative helps boost the local textile industry, securing win-win benefits for both the regional economy and environmental protection.