Category Listing - Marketing
Social Campaigns
This award celebrates creative and innovative experience design for social media campaigns intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.
Digital Campaign
Digital Campaigns may run across social, web, gaming and other digital platforms – they interact with their audience through games, competitions, trials and deeper engagement moments.
Branded Experience
This award celebrates creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.
Outdoor, Retail, POS
This award celebrates creative and innovative design for visual communications and display including traditional and digital signage and three dimensional displays in outdoor, retail or point of sale contexts that inform and engage an audience about products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.
This award celebrates creative and innovative design for visual communication intended to engage and inform an audience about products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.
Sales Promotion
This award celebrates creative and innovative experience design for sales promotions intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.
Film, Video & Viral
This award celebrates creative and innovative visual and audio corporate communications that place an emphasis on design values. Consideration given to the technical, conceptual and aesthetic elements, viewer engagement and message delivery.
Interactive Signage
This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for signage. Consideration given to clarity of communication and the matching information style to audience.
Event Experience
This award celebrates creative and innovative event design. Consideration given to originality, creativity, theming, stakeholder engagement and how the event created a seamless experience for the visitor and helped to reinforce the program's core message
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