Project Overview

Golden Harvest Vwalk Cinema is situated in West Kowloon, with a newly-opened shopping mall that gathers the majority of young ages and upper-class residences.

Organisation

ARTTA Concept Studio

Team

Arthur Tang
Natalie Chan
Louisa Tong
Cherry Ho

Project Brief

Golden Harvest Vwalk Cinema is situated in West Kowloon, with a newly-opened shopping mall that gathers the majority of young ages and upper-class residences. To offer the viewers an enchanted cinema experience, we have dedicated the Vwalk Cinema a concept with a unique 80’s art in a modern way, by fusion of the Art Deco and Bauhaus styles in the spaces.

The customers are ushered by the bronze aluminum cladding entrance together with two full-height display screens, which stand as the gesture of an entrance door, and passerby can have a glimpse of the lobby interior.

Entering the lobby, the up-scaled patterns and bold ceiling features are there together to greet the customers and define the use of space. A variety of materials in earth tone colors to give a warm ambiance that resembles with the shopping mall as a whole.

‘TRAVEL ALONG WITH
AN ART SENSATION!’

The corridor is only the beginning of your journey into the houses, it serves
as a transit platform for viewers to get prepared before going into the cinema houses. We have used a darker tone in this space, yet the checker pattern carpet, enormous house number signages, and the chromed metal mesh ceiling feature are still responding to the design style.

Project Innovation/Need

Throughout the whole design, we ride on creating new Cinema Experience to the Public, not only different from other cinema, each individual space is design to have a different experience.

We have also designed a Feature Theater for Golden Harvest V Walk, also known as the ‘Home’ house because it has been designed with a unique composition of Morocco, inspired by the movie Casablanca. With 64 leather seats surrounded by printed pattern carpet and brown-toned wall fabrics to capture a warm and relaxing atmosphere. A digital fireplace is also added to emphasize homely scenery.

All Theater has been designed with a different style, using similar colors of grey and beige fabrics and carpet; a touch of blue suede has been used to create a different character for each of the houses.

Design Challenge

Although this cinema is built during the Shopping Mall is under construction, but that doesn't give us the advantage to modify the existing structure.

The ceiling height of this site is very limited and it is also located on the railway station, this leads to the 2 most crucial factor to determine the success of the project - Ceiling height and Sound Proofing!

Ceiling height and Sound Proofing basically determined the whole cinema Experience, thus, lead us to rearrange a lot of essential equipment such as A/C, Lightings, Speakers and Projectors, etc, to achieve the ideal movie experiences.

Sustainability

Smart Light System has been used to Save Energy