[MA2012]

2012 Mobile Awards

mobile, web, IoT, desktop, connected devices
design champion, best studio, best start-up & IoT
plus 20 specialist nomination categories

demand design, celebrate courage

Key Dates

Category Listing

Choose from one of the 10 Major Categories or
from the 99+ Specialist Categories

       
       
       


Action & Adventure


This category relates to action and adventure games developed for the mobile platform.  

 

Best Audience Migration to Mobile Technology


This category recognises migration of an audience from a traditional media to a mobile platform.  

 

Best Studio less than 5


This category awards the best developer for when the development house/ studio comprises of less than 5 individuals.  

 

Flight Trackers


This category relates to applications dedicated to flight information and flight tracking services.   

 

Government Services


This category recognises applications developed for all levels of government services. Examples of such apps include VicRoads Smart Apps and the Vote Victoria app.   

 

Home & Garden


This category relates to applications that have been developed for the home and garden, such as DIY, energy and water saving, building, furnishing, home improvements, gardens and outdoor living

 

  

 

iOS


This category relates to the best application on the iOS platform.   

 

News


This category recognises applications that broadcast or diffuse news and current affairs.
  

 

Online Shopping & Payments


This category relates to applications that facilitate retail purchase via the mobile platform.  

 

Retail & Shopping


This category relates to applications that have been developed to promote retail shopping.   

 

Sales Force


This category relates to applications that are design to aid a sales force become more productive.  

 

Sport


This category relates to sports games developed for the mobile platform.  

 

Android


This category relates to the best application on the Android platform.   

 

Arcade


This category relates to arcade games developed for the mobile platform.  

 

Best Mobile Expanded Service or Application


This category recognises the best expanded mobile service or application.   

 

Best Studio between 5 and 20


This category awards the best developer for when the development house/ studio comprises of between 5 and 20 individuals.  

 

Fashion


This category relates to fashion themed applications.   

 

Line of Business


The category relates to applications that aid productivity in Line of Business.  

 

Mobile Trading Platforms


This category recognises applications that provide market trading platforms on the mobile platform.  

 

Not For Profit


This category recognises applications developed for Not-For-Profit organisations and charities.   

 

Nutrition


This category relates to applications that promote or provide a service around nutrition.   

 

Performances


This category relates to applications themed around performances and the arts.  

 

Travel operators & Booking Apps


This category relates to applications dedicate to travel operators & bookings services.   

 

Weather


This category relates to applications themed around informing users on the weather. It includes general weather applications as well as specifics such as surf/snow reports and tools such barometers.   

 

Best New Service or Application


This category recognises the best new service or application on a mobile platform.  

 

Best Studio greater than 20


This category awards the best developer for when the development house/ studio comprises of more than 20 individuals.  

 

Board, Card, Dice, Casino & Puzzle


This category relates to board, card, dice, casino and puzzle games developed for the mobile platform.  

 

Cooking


This category relates to applications concerning cooking information and recipes.   

 

Education


This category recognises education themed apps across all education sectors.   

 

Financial Information & Tools


This category relates to applications that provide financial information and tools.   

 

Food & Drink


This category relates to applications themed around food and drink. Restaurant and bar reviews and guides would enter here.   

 

Medical


This category relates to applications that provide or promote a medical service or information.   

 

Navigation


This category relates to applications that aid in navigation.   

 

Project Management


The category relates to applications themed around project management.  

 

Utilities


This category relates to utility applications such as text edit, diary, translator, document viewer, industry directory.  

 

Windows


This category relates to the best application on the Windows platform.   

 

Best Mobile Marketing Campaign


This category recognises campaigns that use elements such as competitions, promotions & messaging to engage customers on the mobile channel exclusively.  

 

Directories & guides


This category is suitable for applications providing directory listings or information guides bringing all the relevant information and tips together in one app e.g.industry listings, trade directories, wedding planners

  

 

Education & Family


This category relates to educational and family games developed for the mobile platform.  

 

Nightlife


This category relates to applications themed around nightlife. Applications promoting nighttime events and nightclubs would enter here.  

 

Productivity Apps


This category recognises applications that aid and facilitate productivity such as notes, diaries, word processors, schedulers, data entry and spreadsheet apps.
  

 

Travel Guides


This category relates to travel guide applications.  

 

Web


This category relates to the best mobile enabled website.  

 

Best use of Mobile in Marketing


This category recognises the best use of mobile incorporated in a wider marketing campaign.  

 

Blackberry


This category relates to the best application on the Blackberry platform.   

 

Mobile Payments


The category relates to applications developed to facilitate the transfer of funds over the mobile platform.  

 

Racing, Sports & Simulation


This category relates to sports, racing and simulator games developed for the mobile platform.  

 

Best Multi-Channel Integrated Marketing Campaign


This category recognises campaigns that use a combination of platforms to engage customers, such as print, online, mobile applications and messaging for an integrated experience.  

 

Best Tablet


This category recognises the best tablet device available on the Australian market.   

 

In Field Services


This category relates to applications developed in order to aid and facilitate organisations requiring mobility whilst out of the office.  

 

Best Use of Mobile Media in Advertising


This category recognises the best use of mobile media in advertising.   

 

Television/Movies


This category relates to applications that promote television and the digital living room.  

 

Music


This category relates to applications that are themed around music.   

 

Children & Early Childhood Development


This category relates to applications associated with children and early childhood development.