Design Champion
NAB
NAB Asset Management Brand Identity
Graphic Design - Identity and Branding | Commissioner: NAB | Creator: Principals
Essentially NAB's Asset Management arm had being operating under its own set of identity rules, detached from the NAB family visually and working in isolation to the parent brand.
The task for the rebrand was to inject a sense of ‘NABness‘ into the brand, making the link to the parent brand obvious, while also extending the brand to engage with a more complex audience and allow it to have its own unique sense of identity.
NAB Spring Mortgages Campaign
Advertising - Outdoor, Retail, POS | Commissioner: NAB | Creator: Principals
It’s easy to think that all home loans, or even all banks, are all the same. NAB continually work to stand out and demonstrate that they are not like the other banks.
The spring mortgages campaign is a specific retail campaign developed for NAB, with the aim of positioning NAB as the experts in home loans. The campaign idea, developed by Clemenger BBDO, tapped into the insight that everyone has an opinion on the best home loan, but only an expert can recommend the right home loan for an individual’s needs. We were asked to execute this idea across the retail network using NAB’s flexible identity system.
NAB SmartATM Illustration
Graphic Design - Illustration and Type | Commissioner: NAB | Creator: Principals
SmartATMs are designed to make banking quicker and easier. The SmartATM illustration suite tapped into this idea with a range of ATM characters that demonstrated the different transactions that can be done with a SmartATM, in a cheeky and engaging manner.
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