Project Overview
Redefining the former Global Design Director of Soho House's brand to reflect their approach and aesthetic.
Project Commissioner
Project Creator
Team
Quan Payne – Creative Director
Ann Chen – Senior Designer
Project Brief
After collaborating on award winning hotel Osborn House, Linda Boronkay the former Global Design Director of Soho House asked us to redefine her eponymous brand expression and create an identity that reflected the unique aesthetic she brought to each of her projects in Architecture, Interior and Furniture design.
Project Innovation/Need
Linda's work is utterly unique where every detail is considered—an eclectic mix of bespoke pieces, contemporary finishes and market found antique items. She required a brand that reflected this aesthetic and design philosophy, something that was unlike any other interior design brand and differentiated the business.
Design Challenge
Inspired by her unique perspective and phenomenal work, we created a customise wordmark that drew inspiration from art nouveau and European classicism. The typographic system we developed was purposefully diverse in application created a layered approach across brand expression.
We created a toolkit of assets that allowed the client to apply across brand touch-points from stationery, digital presence and social media to bespoke furniture, lighting and objet de art.
Effectiveness
Recognised in Phaidon as on of the World's Best Contemporary Interior Designers and with over 38,000 followers on Instagram. The rebrand has elevated the brand has solidified Linda as an influential force in interior design, elevated the visual expression of her business to authentically represent the design philosophy, aesthetic and approach she delivered in her own work.
Graphic Design - Identity and Branding - Lifestyle
This award celebrates creativity and innovation in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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