[MEL25]




Key Dates

21 November - Launch Deadline
20 February 2025 - Standard Deadline
22 May 2025 - Late Deadline
20 June 2025 - Judging
7 July 2025 - Winners Announced

Category Listing - Tag: Innovation

Digital - IoT


The Internet of Things has the power to reshape our world, as there is endless opportunity as we start to connect people to things, things to things and people to people. What will stand out in IoT are those that create a seamless experience and make the ordinary extraordinary.  

 

Digital - Expanded Service or Application


Open to apps in all categories with updates and developments that truly enhance the user experience and take your app or service to another level.  

 

Digital - New Service or Application


This can be any new service or application from a start-up to an industry leader. It’s not just bells and whistles we're after but true innovation, exceeding expectations and filling a void that had previously been open.  

 

Digital - Connected Device


From not so long ago being a concept only/prototype scenario, the connected device/wearable tech revolution has taken the world by storm and today we have clothing, watches, glasses, jewellery and trackers all helping us to achieve goals such as staying fit, active, losing weight or being more organised.  

 

Digital - API


APIs are fast becoming the scaffolding of the digital world. Your entry will be an outstanding API that provides new potential for digital design. It will provide a better, faster or easier way to integrate and expand functionality. Basically it is the bomb, it knocks the others out of the park. In short - the best in its league  

 

Digital - Dev Platform/Dev tools/framework


The current pick of the crop apps have moved from roll your own to accelerating by using platforms, platforms like yours. The winner of this category will be a platform or service that makes the life cycle go easier than other alternatives, it will power features that would have taken years to bring to market and allow digital designers to run and jump where if they had to do it themselves they would just be imagining their solution  

 

Digital Campaign


Digital Campaigns may run across social, web, gaming and other digital platforms – they interact with their audience through games, competitions, trials and deeper engagement moments.  

 

Better Future - Circular Economy


Projects that expand and grow the use of circular economy principles.  

 

Better Future - Economic Growth


Projects that expand and grow the economy through additive methods rather than extraction, encompassing circular economy, environmental. equity and community values.  

 

Better Future - Environmental Sustainability


Projects that encourage a positive environmental impact through understanding and implementation of the Sustainable Development Goals.  

 

Better Future - Equity & Inclusion


Projects that expand and grow inclusion, integration, diversity and community.