Project Overview

Located in Quanzhou—an ancient city renowned for its long history and rich culture, this ANTA Palace Store ingeniously marries innovative design with local culture, aiming to bring customers visual enjoyment and a unique shopping experience. Such a project promotes the fusion of traditional and modern culture, while also strengthening the bond between the brand and local culture.

Organisation

Xiamen ANTA Company Limited

Team

LEE BORAM RAMI, Wenjing Qian, Huiling Chen

Project Brief

Quanzhou, historically known as Licheng, was once the starting point of the ancient Maritime Silk Road, boasting long history and rich culture. The centre of this project is decorated with an art installation that incorporates architectural elements from Minnan Gucuo (southern Fujian’s traditional houses) and Chinese paper-cutting craftsmanship (inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity). This perfectly blends local culture with the brand philosophy to establish a better brand image in an artistic manner, thereby attracting more consumers.

Project Innovation/Need

This project integrates local distinctive architectural and cultural elements (drip beasts, carp, Qingyuan Mountain, East Tower and West Tower, Maritime Silk Road, etc.) with the brand culture, to create a unique totem-like brand symbol, seamlessly transforming 3D objects into 2D patterns.

The 88 laser-cut acrylic pieces of these patterns are cleverly arranged and suspended to form a large art installation centred on the brand logo. In terms of color selection, the installation mainly utilizes the brick-red color derived from the roof of Gucuo, inheriting regional memories while conveying the vigor inherent in the sports brand. Furthermore, the mirrored film applied to the floor of the centre is reminiscent of the Maritime Silk Road; the reflection of patterns in the mirrored surface makes the space visually roomier, leading to rich visual effects and spicing up the overall store.

Design Challenge

The challenge was how to strike a perfect balance between a strong visual impact and a comfortable shopping experience. To address that, the design team, making full use of the centre and other core areas, has employed an innovative layout, while also ingeniously integrating Quanzhou’s typical scenic spots and architectural elements, with symbols (carp, sea waves, etc.) full of regional characteristics taken as embellishments. This significantly beautifies the overall store by achieving unique visual aesthetic, and provides a smooth, enjoyable shopping experience for consumers, both aesthetically pleasing and practical.

Sustainability

The ANTA Palace Store adheres to the concept of "low-carbon and environmental protection", maximizing the preservation of the original walls and flooring to reduce resource waste and environmental pollution caused by demolition and reconstruction. Statistics show that by retaining the original structure, the store reduces construction waste by approximately 40% and saved 15% on building materials during the construction phase. Additionally, the store extensively uses locally sourced sustainable materials, such as bamboo and recycled bricks, with local materials accounting for over 60% of the total. This not only reduced carbon emissions from material transportation (cutting the carbon footprint by about 25% compared to traditional materials) but also incorporated local cultural elements, reflecting respect for the regional environment and heritage. Furthermore, the store incorporates a modular design with detachable and reusable components, offering flexibility for future renovations and potentially reducing secondary decoration costs by 30%.This approach further minimizes resource consumption.

As ANTA’s key initiative of “A Low-Carbon Mission Store", this project not only demonstrates the brand’s commitment to sustainable development but also highlights its determination to transform green concepts into commercial value.