[NEXT]

Strategy insights: NEXT

NEXT was imagined as a dynamic platform where creative minds—innovators and thought leaders—could share transformative ideas at the conceptual phase. These ideas are poised to redefine the future; influencing everything from day-to-day lives to global systems.


Acknowledging Sensitivities through one-one-one engagement

NEXT Futures is an open forum, so recognising contributors' potential reservations about sharing groundbreaking ideas, BETTER FUTURE places a priority on confidentiality and individual engagement. The prospect of widespread exposure can be daunting; therefore, personal discussions with Mark Bergin, the founder of BETTER FUTURE are crucial. These conversations are designed to reassure contributors, providing a detailed explanation of the opportunities global exposure could deliver. This one-on-one engagement ensures that individuals feel secure and understood, fostering a safe environment that encourages sharing of innovative concepts.


The Opportunity: 

Leveraging the extensive global outreach of the BETTER FUTURE awards program, NEXT ensures embryonic ideas gain exposure to an influential audience. The platform is a unique convergence point where founders can attract investment, garner influence, and facilitate crucial networking opportunities. Through NEXT, ideas are shared, directed, and amplified, ensuring they reach the appropriate audiences to enable scale and implementation.


NEXT provides a collaborative space where founders can connect with mentors and industry leaders. Its an incubator offering resources, tools, and support to transform ideas into viable projects. The showcasing element will featuring successful case studies and testimonials from participants who have seen their concepts come to life through NEXT


NEXT will thus be recognised as the definitive hub for forward-thinking concepts, synonymous with progress and visionary contributions towards a BETTER FUTURE. As ideas are the currency of NEXT, this platform facilitates their exchange, dissemination, and enhancement across a global network.


What NEXT Is:

  • A catalyst for accelerating progress towards a BETTER FUTURE.
  • A secure environment for sharing and nurturing innovative ideas.
  • A registry for those interested in participating in groundbreaking projects.
  • An interactive space for stakeholders to get involved and contribute.
  • A continuous learning centre offering insights into emerging technologies and trends year-round.

What NEXT Is Not:

  • A space for personal political views.
  • A medium to provoke or ostracise any individual or group.
  • A platform for controversial topics that do not align with the objective of fostering a better future.

Next Steps for NEXT:

The immediate next steps for NEXT involve enhancing the platform's digital presence. This starts with populating the NEXT website with comprehensive information, illustrative examples, and direct invitations for idea submissions. This will create a welcoming gateway for potential contributors, encouraging them to explore NEXT's opportunities. 


Simultaneously, a campaign will be launched to BETTER FUTURE’s database, inviting members to engage with the platform, participate in conversations, and pose questions. 


Additionally, discussions with existing clients should be initiated to gauge their interest and willingness to participate in NEXT. These "temperature checks" will provide valuable insights into client expectations and help tailor the NEXT experience to meet their needs and maximise engagement.