Image Credit : Nike
Project Overview
Nike’s newest retail innovation is a 55,000-square-foot store in downtown New York that intends to reimagine the consumer retail experience.
Project Commissioner
Project Creator
Project Context
Nike SoHo is a five-story, technology-infused space that includes a Nike+ Running Trial Zone where consumers can test shoes on treadmills, a Nike+ Soccer Trial Zone that features a turf field for testing soccer shoes, and a half-court Nike+ Basketball Trial Zone where customers can test shoes and perform custom drills under the guidance of a certified store athlete.
Project Innovation
As a key component of the retail strategy at Nike SoHo, multiple video wall displays from Planar, a Leyard company, are integrated throughout the space to help support the store’s design vision to create a seamless link between Nike’s digital and physical platforms.
Commercial - Space
Commercial projects recognises that design is the means to create meaningful experiences for users, create value for people and drive profit for businesses.
The space category celebrates the design process and outcomes of planning, designing and constructing form, space and ambience that reflect functional, technical, social, and aesthetic considerations. It includes architecture, interior design and landscape design as well as set display and exhibition design.
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