[NYC24]




Key Dates

18 January - Launch Deadline
29 February - Standard Deadline
18 April - Late Deadline
16 May - Judging
22 May - Winners Announced

Category Listing - Marketing

Marketing - Digital Campaign


Digital Campaigns may run across social, web, gaming and other digital platforms – they interact with their audience through games, competitions, trials and deeper engagement moments.  

 

Advertising - Outdoor, Retail, POS


This award celebrates creative and innovative design for visual communication including traditional and digital signage intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.  

 

Advertising - Print


This award celebrates creative and innovative design for visual communication intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.  

 

Marketing - Branded Experience


This award celebrates creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.  

 

Marketing - Sales Promotion


This award celebrates creative and innovative experience design for sales promotions intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.  

 

Marketing - Film or Video


This award celebrates creative and innovative visual and audio corporate communications that place an emphasis on design values.  Consideration given to the technical, conceptual and aesthetic elements, viewer engagement and message delivery.  

 

Marketing - Event Experience


This award celebrates creative and innovative design for a business event. Consideration given to originality, creativity; theming;  audience connection and engagement and how the event created a seamless experience for the visitor and helped to reinforce the program's core message  

 

Marketing - Interactive Signage


This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for signage. Consideration given to clarity of communication and the matching information style to audience.