Project Overview

The Smart Jacket is thoughtfully designed to deliver optimal comfort across all scenarios in urban life. Drawing on cutting-edge performance technology honed through years of outfitting national athletic teams, this collection fuses sportswear innovation with the aesthetics of urban living. Inspired by the interplay of “City × Nature,” it reimagines organic forms through minimalist, modern design. More than just an adaptation of athletic innovation for daily life, this collection embodies a new philosophy of urban dressing: intelligent, adaptable, and environmentally responsible—where smart temperature regulation, modular versatility, and eco-friendly technology converge to empower wearers across all facets of life in motion.

Organisation

Anta (China) Co., Ltd.

Team

Jinfeng Zhang and the Anta Guanjun Clothing accessory product team

Project Brief

The Smart Jacket emerges from a convergence of human insight, technical heritage, and forward-looking market dynamics.

Urban life moves at a relentless pace, and people increasingly yearn for a close connection with nature. This longing has sparked a clear and urgent demand: for versatile apparel that transitions effortlessly between daily settings and outdoor environments.

Rooted in the deep legacy of engineering high-performance gear for national teams, Anta has channeled competition-grade technology into this jacket—an more accessible and lifestyle-oriented form.

Market trends further reveal a blurring line between sports and lifestyles, with intelligent technology and sustainable materials becoming key industry drivers.

In response, the Smart Jacket is designed as a truly adaptive urban outdoor essential, featuring intelligent temperature regulation for all-day, all-weather comfort. Through a modular construction and intelligent features, it doesn’t just meet needs—it redefines efficiency and comfort, while simultaneously promoting sustainability, driving the performance jacket sector forward in both social responsibility and technological innovation.

Project Innovation/Need

Smart Temperature Regulation System: The integrated wearable smart heating module offers one-touch activation, precision zonal warmth, and AI-powered adaptation. The system intelligently responds in real time to the wearer’s movement and surrounding climate, delivering personalized warmth that evolves with different scenarios.

3-in-1 Versatile Design: A weather-resistant outer shell and a lightweight down inner layer can be worn together or separately, offering three distinct ways in a single system. This empowers effortless adaptation to seasonal shifts and lifestyle demands, maximizing utility while significantly extending the service life of each component. It embodies a simple yet powerful approach: one thoughtfully crafted piece, designed to do more.

Minimalist Urban Aesthetics: Defined by a clean silhouette and a refined urban color palette, the jacket strikes a seamless balance between functional sophistication and urban fashion. The athletic DNA is subtly woven into everyday wear, reflecting a distinctive, modern style.

Design Challenge

- The key challenge lay in embedding smart hardware into the jacket without sacrificing lightness, comfort, or freedom of movement. To this end, the design involves meticulous material selection and precision-driven structural engineering, ensuring technology disappears into the garment, felt only in its benefit, never in its presence.

- Another design priority was to maintain a clean, urban aesthetic while delivering professional-grade functionality, without veering into overt “techwear” fashion or a utilitarian excess. This is achieved through iterative refinement of the jacket’s silhouette, proportions, and colors, distilling performance-driven elements into minimalist forms. The result is a garment where technical integrity and urban elegance coexist in harmony.

Sustainability

Eco-Conscious Materials: The jacket features a bio-based water-repellent treatment that cuts chemical emissions by approximately 70% compared to conventional processes. Its fabric is sourced from renewable raw materials, actively displacing finite natural resources and reducing environmental impact from the very beginning of the product lifecycle.

Extended Product Lifespan: With its 3-in-1 modular design, the jacket replaces the need for multiple single-purpose outerwear pieces. Market insights indicate it can reduce consumers’ jacket purchases by around 40%, significantly lowering material consumption and waste while maximizing long-term utility.
Low-Carbon Concept: By intelligently maintaining optimal personal warmth, the jacket reduces reliance on external heating systems by approximately 30%. This allows the wearer to stay comfortable with less energy use, turning everyday wear into a quiet act of responsibility that supports broader goals of energy conservation and low-carbon living.