Category Listing - Innovation
Digital - Expanded Service or Application
Open to apps in all categories with updates and developments that truly enhance the user experience and take your app or service to another level.
Digital - New Service or Application
This can be any new service or application from a start-up to an industry leader. It’s not just bells and whistles we're after but true innovation, exceeding expectations and filling a void that had previously been open.
Best Dev Platform/Dev tools/framework
The current pick of the crop apps have moved from roll your own to accelerating by using platforms, tools and frameworks, just like yours. The winner of this category will be a dev platform or service that makes the App life cycle go easier than other alternatives, it will power features that would have taken years to bring to market and allow App Designers to run and jump where if they had to do it themselves they would just be imagining their solution
Digital Experience - App
This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for apps. Consideration given to clarity of communication and the matching information style to audience.