Project Overview

Deeply rooted in the cultural DNA of the YADcrew brand, we draw inspiration from its street culture. Skateboarding, a crucial element of street culture and an expression of youth attitudes and individuality, serves as the primary design element for the space. We use the skate track as the central motif to visually convey the brand’s spirit. Building on the basic track elements, we enhance the design with white lines and arrows to add depth and indicate movement flow. The track design extends to the ceiling on the store's right side, creating a dynamic, rhythmic 3D display space.

Project Commissioner

YADcrew

Project Creator

ARCSIN2607'

Team

Deng Rui , Zhong Zewen, Lei Xinyi

Project Brief

Iconic symbols are characterized by high recognizability and low barriers to dissemination. In this project, we focus on creating an iconic symbol. The logo is an important component of brand assets, and we aim to transform the puzzle-shaped brand logo into an iconic symbol. For the storefront design, we deconstruct the puzzle-style brand logo, enlarge and convert it into a 3D form.

We use brown and highly saturated pink for strong color contrast, creating visual impact and enhancing brand recognition. The puzzle visual presentation is further enriched; indoors, in addition to the pink installation, the puzzle elements continue on the sides of the display cabinets, seamlessly integrated into the space. Through repetition playful symbol expression and visual presentation, the brand impression is deepened and brand recognition is enhanced, thus meeting the client's need to use brand elements and enhance brand visibility in the space.

Project Innovation/Need

The cash register is cleverly integrated with the track design to provide a more immersive visual experience. On the right side of the store, we intentionally increase the prominence of the track elements, complemented by a striking pink logo installation, which reduces the visual impact of the column on the left. The color scheme features brown as the main color, with accents of black and white, creating a space full of personality and vitality, and bringing the store closer to consumers.

Design Challenge

We aim to achieve better results with more controllable costs. Based on a comprehensive evaluation of various factors, we have chosen polyester carpet for the skate track design, provided it does not affect the quality of the final result. Compared to other materials, it offers a shorter construction period and lower cost, which ultimately reduces the overall construction time and proves to be a more economical and practical choice.

Sustainability

In the design process, in addition to focusing on the completion of the effect, post-maintenance is also a crucial consideration. To enhance long-term usability and reduce maintenance costs, we have applied fluorocarbon paint to the surfaces of certain designs. Fluorocarbon paint is renowned for its exceptional weather resistance, as well as its superior hydrophobic and oleophobic properties, which effectively minimize surface contamination and damage. This treatment not only significantly reduces the frequency and cost of future maintenance but also decreases resource consumption during maintenance, leading to a more environmentally friendly and cost-effective design solution.

Interior Design - International Retail

This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes and aesthetic presentation. Consideration given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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