Project Overview
Who says Accountants and Financial Planners have to be boring? Bloom Digital undertook a complete rebranding and website redesign for Tilenni Stiles, a respected Western Australian finance firm with over 40 years of experience in tax, accounting, financial planning, and finance broking. The goal was to revitalise Tilenni Stiles’ brand identity, creating a modern, approachable design that aligns with their mission: “making the complex simple.” The new branding incorporates lines symbolising the client journey and a vibrant colour palette that visually narrates Tilenni Stiles’ commitment to clarity, expertise, and client-centred solutions.
Project Commissioner
Project Creator
Team
Bloom Digitals team consisted of:
Charlotte Berthet - Head of Design
Kim Leiper - Brand Manager
Paulo Mezzalira - Website Designer
Felipe Tao - Lead Website Developer
Brooke Stanley - Digital Campaign Manager
Rowey Mcmanus - Copywriter
Project Brief
Bloom Digital refreshed Tilenni Stiles’ brand identity, breathing new life into the firm’s visual presence to match its wealth of experience and dedication to client success. From logo creation to a complete website overhaul, we emphasised Tilenni Stiles’ client-first approach, designing elements that make financial planning feel accessible and professional. The bold, contemporary logo with journey-inspired lines became the project’s centrepiece, echoing Tilenni Stiles’ commitment to guiding clients through complex financial processes.
The website reflects this journey in every element, from the dynamic colour gradients symbolising transitions to seamless navigation, making information on tax, accounting, and financial planning both easy to find and visually engaging. Each element is crafted to build trust, clarity, and connection with Tilenni Stiles’ audience.
Project Innovation/Need
The transformation of Tilenni Stiles' brand and website brought a fresh, innovative approach to the finance industry’s often-stale visuals. By designing a logo and site elements that emphasise client journeys, Bloom Digital created a cohesive narrative, reinforcing Tilenni Stiles' focus on guiding clients through financial complexities. The unique use of gradient colours symbolises progress, moving clients from problem identification to solutions with clarity.
Additionally, SEO-optimised content architecture and dynamic layout changes transformed their site into a high-engagement, user-friendly experience, making it easier for clients to access essential services.
Design Challenge
The primary challenge was to create a brand image that was both vibrant and professional, bridging the expectations of a traditional finance firm with a more modern, progressive aesthetic. Tilenni Stiles wanted a dynamic look to appeal to the younger generation entering the workforce while maintaining a sense of trustworthiness for their established clients.
The design needed to embody innovation without compromising the professionalism inherent to financial services. Bloom Digital achieved this balance by incorporating a contemporary colour palette, gradients, and logo elements that successfully push the boundaries of design for an accounting firm.
Effectiveness
Tilenni Stiles’ refreshed brand and website successfully enhanced user engagement, clarity, and accessibility, reflecting their dedication to simplifying financial planning for clients. The outcome has been celebrated by both the client and their audience, reinforcing Bloom Digital’s impact.
Graphic Design - Identity and Branding - Finance
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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