Project Overview
ANTA has redefined the intersection of sports and fashion with its innovative LINGLOONG Pop-Up Store, a temporary showcase that blends the Olympic theme with the brand’s unique identity. This project is designed to convey the brand’s philosophy of merging sports with fashion, comprehensively reflecting ANTA’s diversity and its influence in shaping the latest trends.
Organisation
Team
LEE BORAM RAMI, Ying Zhang, Wuqing Chen, Deliang Wu
Project Brief
The IP character and mascot—LING LOONG—represents a distinctive brand identity created by ANTA for the Olympics. Transcending traditional marketing symbols, it has become an emblem of both ANTA’s values and the Olympic spirit.
Designed to resonate with Generation Z’s aesthetic preferences, LING LOONG captures the youthful exuberance and trendiness of the younger generation while symbolizing the competitive spirit of Chinese athletes on the Olympic stage. By integrating the mascot, ANTA’s core values, and the Olympic spirit, the project creates a retail space that is visually captivating and rich in cultural meaning.
Project Innovation/Need
The design masterfully incorporates the essence of “LING LOONG” throughout the space, ensuring the store captivates with striking visuals and an irresistible charm. ANTA’s signature red plays a central role in amplifying brand recognition and delivering a powerful visual impact.
At the entrance, the display design draws inspiration from the Olympic podium, anchored in the vibrant red colour. This approach creates a vibrant and passionate shopping atmosphere while reflecting ANTA’s vitality and high tribute to the Olympic spirit.
Design Challenge
ANTA, a celebrated and beloved sportswear brand, not only showcases its innovation and influence in the field of sports fashion but also reaffirms its steadfast commitment to the Olympic Games. The core challenge of this project was to seamlessly blend Olympic culture with ANTA’s brand identity while striking a balance between aesthetics and functionality.
To achieve this, this design selects ANTA’s signature red as the dominant colour and strategically positioned the “LING LOONG” sculpture—a mascot embodying the spirit of relentless progress—as the focal point of the space. More than just a visual centerpiece, the sculpture symbolizes ANTA’s pursuit of excellence and continuous advancement. Furthermore, the entrance design, inspired by the Olympic podium, creates a striking visual statement that conveys deep respect and admiration for the Olympic spirit.
Sustainability
ANTA-LINGLOONG Pop-Up Store is more than just a physical retail space; it serves as a cultural platform that deepens public appreciation and passion for the Olympic Games. This project helps motivate individuals to engage in physical activities, significantly contributing to the nationwide fitness movement. It also resonates deeply with the younger generation’s desire for personalization and fashion, driving innovation and development in the sports fashion industry.
Tags
Interior Design - International Retail
This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes and aesthetic presentation. Consideration given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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