Project Overview

The nutritional supplements series comes with an innovative packaging design centered on the "Time Care" concept. Embracing minimalist aesthetics, it combines color psychology and clear information hierarchy to ensure that the packaging is both visually appealing and practical. By integrating unified brand visual elements with subtle detail varieties, the result is a cohesive yet distinctive design.

Organisation

Hangzhou Yinhe Haowu Media Co., Ltd.

Team

Hangzhou Yinhe Haowu Media Co., Ltd.

Project Brief

The design aims at creating a series of packaging that is both visually appealing and practical, thereby enhancing the market competitiveness of the product and increasing consumers' trust and loyalty. The design closely adheres to the "Time Care" concept.

The core lies behind the concept is a seamless integration of health and time, focusing on providing nutritional support and health care to consumers at every moment they need. The design avoids redundant decorations. Instead, it embraces a simple and clear style to highlight the series' professionalism and reliability. At the same time, through the application of color psychology, clear information hierarchy, and intuitive icon design, the packaging ensures both the aesthetic appeal and efficient communication of product value.

Project Innovation/Need

Embracing minimalist aesthetics, the packaging design leaves a high-end and professional impression among consumers through four simple color blocks and a modern font style. This approach not only communicates key information efficiently but also facilitates intuitive understanding. Drawing on color psychology, each hue is carefully chosen to align with the specific efficacy of each product variety. For example, green connotes nature and health, making it ideal for liver protection products; blue conveys stability and trust, which is perfectly suited for bone repair products.

Complementing these color schemes are refined small icons such as liver and bone patterns, offering consumers a more intuitive and efficient way to identify and choose the variety they need.

The information on the packaging is displayed in a clear visual hierarchy, featuring different sizes of fonts and vibrant colors. The key information such as name and efficacy is emphasized with enlarged fonts and vivid colors, while the secondary information such as ingredients and instructions uses smaller fonts. These deliberate contrasts effectively avoid information redundancy and visual interference, allowing consumers to grasp product information in a smoother and comfortable manner.

Design Challenge

The design challenge lay in effectively improving consumers' shopping efficiency without adding complexity. To achieve this, the design team meticulously organized the information layout to ensure a clear information hierarchy: the key information, such as product name and efficacy, is highlighted with enlarged fonts and vibrant colors, while the secondary information, such as ingredients and instructions, is in smaller fonts. These variations help consumers to acquire the key information more easily. Additionally, the flip-top cap with a groove makes it more convenient to open the bottle, which achieves practicality without compromising aesthetic appeal.

Effectiveness

The packaging for this series reflects a strong commitment to environmental protection and sustainable development across its entire lifecycle—from design and production to use and recycling. It is dedicated to lightening the environmental burdens while enhancing user experience.

The production process introduces renewable or biodegradable materials and the packaging is printed with Japan imported eco-friendly inks, significantly reducing the using of harmful chemicals. Compared with conventional inks, these eco-friendly alternatives decrease volatile organic compound (VOC) emissions by approximately 60% to further lightening environmental burdens.

At the end of its lifecycle, the packaging facilitates recycling through clear recycling labels and the use of mono-materials that are fully recoverable. This thoughtful design not only makes it easy for consumers to identify but also encourages them to actively participate in recycling efforts, contributing to the circular economy through sustainable resource use.