Shanghai Xuhui gate M Sneaker Verse store.

Project Overview

This project strikes a balance between ruggedness and refinement through meticulous attention to material selection and detail design. Breaking free from the limitations of traditional retail spaces, it transforms into a multifunctional space that integrates shopping, leisure, and culture display features—delivering a novel experience for consumers and pioneering new directions for the future of retail spaces.

Organisation

Anta (China) Co., Ltd

Team

Bin Wang, Shijie Zhou, Boram Lee, Junfeng Zhao, Nannan Li, Jiangdong Chen, Huiling Chen, Nuo Li, Qisong Zhou, Luxiao Pan, Huiqing Lian, Yulin Chen

Project Brief

Against the backdrop of evolving consumer expectations, today’s shoppers are increasingly seeking retail spaces that can evoke emotional fulfillment and cultural resonance instead of merely serving transactions. Centered around industrial minimalism, this store cleverly integrates elements from modern minimalism and art exhibitions, creating a trendy, futuristic shopping space. Through a strategic combination of materials, colors, and lights, it fully showcases the brand’s unique identity.

Project Innovation/Need

Innovative Style: By skillfully integrating industrial minimalism with elements from modern minimalism and art exhibitions, the project breaks away from traditional retail space design paradigms to create a unique and futuristic shopping space. Innovative Contrast: Exposed concrete walls and self-leveling cement floors preserve the original texture of building materials, leading to a rugged atmosphere. This forms a deliberate contrast with refined products, effectively attracting customers. Innovative Functionality: Beyond being a mere shopping venue, the store incorporates leisure and culture display features. Through thoughtfully designed lounge areas and art installations, it offers customers a fresh shopping experience.

Design Challenge

The biggest challenge was blending the industrial style, comfort, and practicality to avoid a poor consumer experience associated with an overly harsh or cold atmosphere. To address that, this project, while employing industrial elements such as raw concrete surfaces and exposed metal pipes, introduces an ingenious lighting design for a warm ambience and applies comfortable black leather cushions to lounge areas—rugged, comfortable, and practical. How to display a variety of products effectively within a limited space without causing clutter also posed a significant challenge. The design team has utilized customized metal display racks—minimalist and flexible—to meet the display needs of various products. Moreover, an open layout, coupled with a smooth circulation design, allows customers to move freely and comfortably, eliminating any sense of confinement.

Sustainability

Material Selection: Common building materials like concrete minimize reliance on rare or non-renewable resources, with their mature production and application processes helping to reduce cost fluctuations and environmental impact caused by material shortage. Space Utilization: This project adopts an open layout paired with a reasonable zoning design, achieving a 20% improvement in space efficiency compared to traditional stores—enabling more products to be displayed within the same footprint. This satisfies the demands of more customers, and eliminates the need for expansion due to insufficient space, thus lowering resource consumption and avoiding damaging the surrounding environment. Lighting Design: A masterful combination of ambient lights and localized spotlights is used, with brightness tailored to different zones and time periods. Energy-efficient light fixtures further decrease energy consumption and carbon emissions, aligning well with sustainable principles.