BETTER FUTURE EMBASSY
18 Sept 2025 0900-1300

Over the next 25 years, the world population is forecast to grow by 1.7 billion people. Driving significant growth for design and architectural services.

With 88% of future global growth occurring in Africa, Asia, and the Middle East, delivering global design businesses significant growth and revenue

Embassy provides a year long program for those wanting to grow new markets and expand existing business development activity.

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Bi-lateral trade opening up new markets and projects At a time when global trade faces unprecedented challenges, the BETTER FUTURE Embassy provides a platform and meeting point for design and architecture studios to connect with international business opportunities.

Drawing on BETTER FUTURE's global network, established through twenty annual award programmes, the Embassy will provide practical and insightful information, contacts and routes to new markets. Events will include expert presentations, project spotlights and market overviews alongside practical advice on how studios can develop international trade strategies. The first BETTER FUTURE Embassy event takes place at the London Design Festival's primary trade event - Material Matters. This half-day forum with explore how international collaboration can unlock business opportunity, with a particular focus on India: poised to be the world's third largest economy by 2030.

The event takes place:

Thursday 18 September - 0900-1300 colocated at Material Matters Space House 1 Kemble Street (Kingsway) London WC2B 4AN

The half-day forum will be split into three sections: - Building and promoting multi national creative business - Pushing at open doors for creative studios - Conversations and connections

Speakers include Mark Bergin, Founder and Chair - BETTER FUTURE Awards; Chris Heyes, Commercial Director - UK India Business Council; Christine Losecaat MBE, Founder- Little Dipper International creative promotion, Kirsty Dias, Managing Director - Priestman Goode, Mark Hannant, Co-founder - IndigoCPO Deborah Dawton, Chief Executive - Design Business Association (DBA)

Staged in partnership with the DBA, the inaugural Embassy will present a range of perspectives on international business, opportunities in India and the opportunity to network with both speakers and fellow delegates.

Join us in London, 18 September to imagine what could be – and learn how to make it happen.
TICKETS - Book now