Project Overview
The Royal Australian and New Zealand College of Radiologists (RANZCR) is a not-for-profit professional organisation for clinical radiologists and radiation oncologists in Australia, New Zealand and Singapore. RANZCR administers training programs for admission into professions, accreditation for overseas-trained specialists, and a continuing professional development program for our members.
RANZCR’s new website moves away from having user management as a main functionality, and instead serves up the various content types in a visually appealing way. With the various content types comes a key user requirement to be able to search and navigate easily throughout the website.
Project Commissioner
The Royal Australian and New Zealand College of Radiologists
Project Creator
Team
RANZCR - Craig Horton - Head of Information Technology
RANZCR - Susannah Musgrove - Manager, Member Liaison
RANZCR - Laina De Winne - Head of Member Engagement
Butterfly - Beth Evans - Digital Producer
Butterfly - Renee Chambers - Senior Designer
Project Brief
RANZCR encompasses two Faculties: The Faculty of Clinical Radiology and the Faculty of Radiation Oncology. With these three brand identities to take into consideration, the brief also had to find a balance of not appearing either too much like a typical educational or medical institution website.
This was achieved through a combination of using best practice design principles, introducing an element of relatability by using real College members for the banner images throughout the website, and the addition of a visual social media feed which provides flexibility for the channels to be shown and moderation functionality for filtering.
The redesign meant responsive design was a given, ensuring the breadth of information can be accessed from different devices. With the long homepage, a broken grid layout was introduced, drawing the user’s eyes down the page, with this styling carried throughout the internal pages.
The information architecture was key to the project, with the need to cater to three different audience bases, as well as consideration for the main content types: events, news and media and documents. Butterfly worked closely with the content creators and the project team throughout the project to ensure that the end result met the requirements of the various stakeholders.
Project Need
An innovative template structure was developed for information recognition for website visitors, with any content tagged in the administration as Radiation Oncology showing the relevant maroon styling, or if it is tagged Clinical Radiology, the template would show the relevant blue styling, or if it isn’t tagged, then it would have the default template styling of the College.
As a hub of resources and knowledge for professionals in the radiology industry, the Document Library and Events filtering were key pieces of functionality to enable visitors to navigate to the required information with ease. Related documents can be attached to articles throughout the website, housing relevant information in the one easily accessible place.
The main and secondary menus provide access to various levels of the site easily from the home page, and with a large detailed emblem and long name, the logo needed to be considered carefully for placement on this menu. Whilst shown in its full form when a user initially lands on the homepage, it then snaps into the emblem only as the user navigates down the page, seamlessly becoming part of the sticky menu.
Coloured patterns were created as defaults for modules, providing a range of options to add to the visual appeal, with these secondary colours pulled from the College and Faculties palette. These elements were extended in the form of visual indicators for different sections and content types, navigational buttons and modules.
User Experience
With the launch of RANZCR”s new website came the reduction of content, a change from .edu.au and the addition of a SSL certificate. Whilst all of these improvements can impact statistics around site visitors, Google Analytics shows a positive increase for the period of May 1st 2017 - June 30th 2017, when compared to the same period last year:
- Average time on page increased 16.88%
- Bounce rate has decreased 22.52%
- Pages per session increased 8.41%
Project Marketing
Not applicable to this project.
Project Privacy
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Digital - Health
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