Project Overview
This sports bra breaks through the limitations on the application scenes of bras, adaptable to diverse scenes ranging from exercise in gyms to daily life. It adopts temperature regulating merino wool and a premium moisture-transfer material, as well as humanized detail designs, bringing users a comfortable, healthy wearing experience and leading a new trend of a healthy lifestyle.
Organisation
Shanghai Huayi Technology Co., LTD
Project Brief
This sports bra prioritizes multi-scene adaptability. The well-chosen merino wool naturally supporting microclimate adjustment can automatically regulate the temperature according to the external environment, ensuring a comfortable experience regardless of the weather; the material boasts a unique fiber structure to promote air circulation and avoid odors, while its natural antibacterial properties better safeguards users’ health. Its combination with the premium moisture-transfer material allows for excellent moisture-wicking performance and breathability.
The product also focuses on comfort and humanization. Its 3D tailoring technique and 360° gathering process effectively prevent users involved in moderate to vigorous exercise from the discomfort of a sticky, cold feeling and possible health problems due to heavy sweating, which, paired with details like the front zipper and reflective brand logo print, provide all-round protection and support. Additionally, the stylish and elegant bra is adaptable to daily scenes. Such a product well satisfies the diverse needs of consumers.
Project Innovation/Need
The core innovation of this sports bra is expanding the application of sports bras from professional sports to daily life for multi-scene adaptability.
Another plus point should be attributed to the use of merino wool. Moisture-absorbing merino wool naturally supporting microclimate adjustment, together with the premium moisture-transfer material, allows for excellent moisture-wicking performance and breathability.
Besides, the hollowed-out design used for the main areas of sweating according to the body map of sweating further improves the breathability and quick drying performance.
As for aesthetic design, this product is styled in a simple yet stylish manner. It offers multiple color options to meet the individual needs of consumers. Furthermore, the reflective brand logo print not only makes the bra more recognizable but also improves the safety of running at night.
In addition, the innovations in silhouette design, like the 3D tailoring technique and 360° gathering process, effectively address the discomfort of traditional sports bras, enhancing wearing comfort and facilitating a stronger, stabler support.
Design Challenge
During the design and development process, the design team has faced multiple challenges. How to perfectly combine merino wool and the premium moisture-transfer material while retaining their own excellent performance was the first to be solved. Besides, the silhouette design needed to take into account both of support and comfort to cope with various scenes including exercise and daily wearing, which required extremely great abilities of designers. Moreover, with environmental protection and sustainability running through the entire process, the brand has continuously explored how to ensure high performance while minimizing the adverse impact on the environment.
Sustainability
This bra practices the idea of environmental protection in its whole life cycle, such as material selection, production, and recycling. A high percentage of the product can be recycled, effectively reducing resource waste and environmental pollution.
Meanwhile, the naturally biodegradable sewing thread further alleviates the negative impact of the product on the environment. In addition, the brand actively implements the product recycling program to engage more consumers in resource recycling, promoting sustainable development.
Tags
Product Design - Personal Use
This award celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
More Details