Project Overview
At Sanofi, we incorporate captivating visuals, soothing sounds, delightful aromas, and tactile elements into our workplaces. Our sensory-centric design stimulates creativity, fosters collaborative thinking, and enhances our daily experience. Rethinking the employee experience, creating a place where people can connect, collaborate, create and celebrate, all together in a workplace that enhances our culture, fuels our aspirations, and shows what we can achieve when we work together to improve people’s lives.
Our strategic goals for this project were:
1) to reflect the true diversity of our company to fully connect with the needs of our patients and customers,
2) to engage with diverse communities and inspired thinkers, and
3) to create a diverse and inclusive work environment for our employees to unleash their full potential.
appÿ is a global workplace app connecting residents with key resources and site-specific personalized services for an elevated experience and engaging work environment. It is available in six languages and is currently deployed to over 60 sites across the globe.
Organisation
Team
Digital Workplace Solutions Team
Project Brief
Since its deployment in 2022, appÿ has transformed the on-site experience for Sanofi residents, achieving an impressive adoption rate of over 68%. This workplace application, easily accessible and user-friendly, has enhanced connections between residents, key site resources, and colleagues. Based on user feedback, the app is continuously updated. Five new functionalities have been developed to meet residents' needs, including Space Management (managing building spaces), Visitor Management (managing and declaring guests on site), and an interactive information module called The Feed.
appÿ is a workplace application designed for Sanofi residents, available on both mobile devices and PCs. It assists residents throughout their workplace journey, connecting them with key site resources, colleagues, and personalized services. Here are the key details about the application:
- Over 21,000 users
- 15 functionalities available, including Guest Management, Meeting Room Booking, Incident Reporting, Communication tab, and Wayfinding with maps and others…
- 42 integrated solutions
- Available at 63 sites worldwide
- Available in 6 language
The marketing strategy focuses on maximizing user engagement and adoption, ensuring that Sanofi residents fully leverage the app’s capabilities to enhance their workplace experience. Please see section Marketing
Project Need
Enhancing the resident experience at work with a digital solution:
- A collaborative tool that is easily accessible and usable by all residents
- Quick access to site information
- Fast access to all services (Parking, Restaurant, Meeting Rooms, etc.) from any device
- Enjoy on-site services at any equipped Sanofi location, no matter where you travel
User Experience
appÿ guides a user through the workplace journey every step of the way. Within appÿ, a user is able to access site information, key contacts, important documents, event schedules, view maps, and dial Security as well as access services such as planning commute (booking parking and shuttle), order food and beverages, reserve a locker, book a conference room, register a visitor, submit a service request and submit feedback. Visiting another site? A user is able to toggle to any one of the 60+ sites deployed on appÿ to access site-specific information and services. appÿ is available in English, French, Spanish, Italian, German, and Portuguese.
Project Marketing
Awareness :
- Internal Communications: Regular announcements through company newsletters and intranet to keep residents informed.
- On-site Promotions: Events, Posters, and digital screens at various Sanofi sites to highlight the app’s functionalities and encourage downloads.
User Education:
- Workshops and Webinars: Conducting sessions to demonstrate the usage of the app, addressing any questions or concerns residents might have.
- Tutorials and Guides: Providing easy-to-follow user guides, video tutorials, and FAQs to help residents navigate the app.
Continuous Improvement:
- User Feedback Surveys: Collecting feedback to understand user needs and preferences, ensuring the app evolves to meet these demands.
Feature Highlights:
-Monthly Feature Spotlights: Highlighting specific features of the app through email campaigns and internal communications to ensure residents are aware of all functionalities.
Incentives and Engagement:
- Competitions and Challenges: Organizing games and events that encourage residents to explore and use different features of the app.
Partnerships and Integrations:
- Cross-functional Collaboration with different site administrators to ensure the app meets various needs.
- Third-party Integrations: Continuously integrating additional services and tools that add value to the app and enrich the user experience.
Performance
- Usage Analytics: Monitoring how often and in what ways residents use the app to identify popular features and areas for improvement.
- Adoption Rates: Tracking the number of downloads and active users.
Project Privacy
The appÿ project places a high priority on user privacy and data security, adhering to stringent standards to ensure the confidentiality and protection of resident information.
Here are the key aspects of the project's privacy strategy:
Data Protection and Compliance:
appÿ complies with all relevant data protection regulations, including the General Data Protection Regulation (GDPR). This ensures that personal data is processed lawfully, fairly, and transparently. The application only collects data necessary for its functionality and informs users about the data collection process, purposes, and their rights.
Secure Data Handling:
Robust encryption methods are employed to protect data both in transit and at rest. User data is stored on secure servers with access limited to authorized personnel only. Regular security audits and vulnerability assessments are conducted to identify and mitigate potential risks.
User Consent and Control:
Users have full control over their data. The app requires explicit consent before collecting any personal information, and users can easily manage their privacy settings within the app. Options to access, rectify, or delete personal data are readily available, ensuring transparency and user empowerment.
Anonymity and Data Minimization:
Whenever possible, data is anonymized to protect user identity. The principle of data minimization is followed, meaning only the essential data required for the app's functionalities is collected, reducing the risk of misuse.
Digital - Business Operations
From managing personnel, project management and customised apps and tools for specific business processes and tasks, what will stand out here will be those that make it easier for businesses to run both day to day operations and improve their business functionality and efficiency.
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