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Project Overview

Pandora Internet Radio: At Pandora Australia, our mission is to play music you'll love.

Organisation

Pandora Internet Radio

Team

The Music Genome Project, which is the basis of Pandora, was founded by musicians and music-lovers. We believe in the value of music and have a profound respect for those who create it. We like all kinds of music, from the most obtuse bebop, to the most tripped-out drum n bass, to the simplest catchy pop tune. Our mission is to help you connect with the music YOU love.

Since we started back in 2000 (in the USA), we have been hard at work on the Music Genome Project. It's the most comprehensive analysis of music ever undertaken.

We have been live in Australia and New Zealand since December 2012 and we hope you enjoy the experience!

Project Brief

When was the last time you fell in love with a new artist or song?

At Pandora, we have a single mission: To play only music you'll love. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.)

To understand just how we do this, and why we think we do it really, really well, you need to know about the Music Genome Project®.

Since we started back in 2000 (in the USA), we have been hard at work on the Music Genome Project. It's the most comprehensive analysis of music ever undertaken.

Together our team of musician-analysts has been listening to music, one song at a time, studying and collecting literally hundreds of musical details on every track - melody, harmony, instrumentation, rhythm, vocals, lyrics ... and more! We continue this work every day to keep up with the incredible flow of great new music coming from studios, stadiums and garages around the world.

Project Need

With Pandora you can explore this vast trove of music to your heart's content. Just drop the name of one of your favorite songs, artists or genres into Pandora and let the Music Genome Project go. It will quickly scan its entire world of analysed music, almost a century of popular recordings - new and old, well known and completely obscure - to find songs with interesting musical similarities to your choice. Then sit back and enjoy as it creates a listening experience full of current and soon-to-be favourite songs for you.

User Experience

You can create up to 100 unique "stations." And you can even refine them. If it's not quite right you can tell it so and it will get better for you.

Project Marketing

Pandora grew in the USA organically. The popularity of the product which has 200 million registered users in America came about from word-of-mouth and because of the quality of the product.
Pandora ANZ approaches the market with the same ambition and drive.