Category Listing - Marketing
Best Mobile Marketing Campaign
This category recognises campaigns that use elements such as competitions, promotions & messaging to engage customers on the mobile channel exclusively.
Best use of Mobile in Marketing
This category recognises the best use of mobile incorporated in a wider marketing campaign.
Best Multi-Channel Integrated Marketing Campaign
This category recognises campaigns that use a combination of platforms to engage customers, such as print, online, mobile applications and messaging for an integrated experience.